YouTube is implementing a change that will impact users who have subscribed to the more affordable Premium Lite option. According to reports, these users will experience an increase in ads on the platform.
Overview of Premium Lite
- Introduction: Premium Lite was launched in March as a budget-friendly alternative for users who wish to watch most videos without ads.
- Cost: The subscription is priced at $7.99 per month, which is less than half the cost of a full YouTube Premium subscription, currently at $13.99 per month.
Details of the Change
- Effective Date: The new ad policy will take effect on June 30, 2025.
- Content Affected: The change specifically targets music content and YouTube Shorts.
- Ad Frequency: As of now, there are no details regarding the number of ads users can expect or their frequency during videos.
This adjustment marks a significant shift for Premium Lite subscribers, who may need to reconsider their subscription options moving forward.
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Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
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