The Gaza Humanitarian Foundation (GHF) tested a new direct aid distribution method on Sunday, delivering around 20 trucks of aid to ease the burden on existing centers. Local Palestinian workers assisted in distributing the aid in the northern part of Rafah.
Ongoing Violence
Despite the aid efforts, violence continued nearby. Medical sources at Nasser Hospital reported that at least four people were killed by Israeli gunfire near a humanitarian aid distribution center in the southern Gaza Strip earlier on Sunday. Eyewitnesses indicated that the incident occurred approximately 1 kilometer from the distribution center near Rafah.
Palestinian sources reported additional fatalities due to Israeli gunfire near an aid center, highlighting ongoing tensions between Israel and Palestinian groups such as Hamas.
GHF’s Response to Criticism
The GHF has faced international criticism regarding its management of aid centers and has pledged to improve security measures. In response, the organization urged Palestinians to follow designated army-approved routes when approaching its facilities.
One of its centers reopened after closing due to threats from Hamas, with residents advised not to approach before opening hours to avoid missing out on food packages.
Challenges in Aid Distribution
Hamas took control of most UN-run campsites nearly three weeks ago amid growing shortages caused by Israel’s tightened blockade. Aid groups report struggling with funding shortfalls as donors become increasingly wary of supporting relief work alongside military campaigns against militants like Hamas.
A GHF representative stated, "We will continue our efforts until we can provide all those who need help. But I want you to know this is not easy."
The GHF, established in 2007, operates independently under international supervision and receives funding from various countries, including Qatar and Turkey. The organization has repeatedly denied ties to militant groups like Hamas or Islamic Jihad. However, it has faced criticism for managing campsites where armed men have been spotted. Aid agencies report significant challenges due to restrictions imposed by both sides, with one representative noting, "We’re doing everything we can, but there are many things beyond our control."
Aid Programs
In addition to food packages distributed through these sites, a separate program provides cash assistance directly into bank accounts held by recipients. This program aims to support families affected by poverty, not just those living below the poverty line. Cash assistance is also provided through mobile money services operated jointly with banks.
Last month, the World Food Programme announced plans for emergency cash transfers worth $100 million over six months to help families affected by conflict-related displacement or economic hardship. Humanitarian officials acknowledge that while some areas have seen improvements, many communities remain inaccessible due to ongoing fighting between rival factions within Palestinian territory.
Recent Developments
In other developments, a U.N.-run school was damaged Saturday night when shelling hit nearby homes, according to local residents, though no casualties were reported. The school serves students aged five to twelve years old.
Meanwhile, in neighboring Egypt, a U.N.-backed initiative aims to reunite thousands of displaced Palestinians who fled their homes during the fighting. Egyptian officials have expressed concern about potential instability along their border if large numbers of Palestinians return home without resolving underlying issues. Aid agencies warn that millions could be left homeless unless urgent action is taken.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















