Sam Altman, the chief executive of OpenAI, is launching a new biometric identity verification system called World in London on Thursday. This innovative system utilizes a spherical eye-scanning device known as the Orb to authenticate human identities.
Key Features of the World System
- High Demand: The company reports significant interest from both companies and governments for its technology, particularly as fraudsters increasingly leverage artificial intelligence tools to steal identities.
- Expansion Plans: OpenAI plans to roll out the service in several other major U.K. cities in the coming months.
How the Orb Device Works
- The Orb device scans users’ eyes using infrared light.
- It compares the scanned images with those stored on the user’s phone or computer.
- If the images match, users are granted access to secure areas, such as offices or government buildings.
Data Privacy Assurance
- OpenAI assures that it will not store any data about individuals who use its service.
- All data will be deleted after 30 days unless users opt-in for longer storage.
Context of the Launch
The launch of World comes amid growing concerns about identity theft facilitated by AI-powered tools capable of creating fake faces and voices that are nearly indistinguishable from real ones.

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