In today’s net-savvy world, it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines, it has become even more accessible for the customers to search for the stuff online. For a website to be successful, its link should land in the first three pages, which the search engine brings, and the rank of the page should be high, which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy that increases the quality and quantity of traffic flow to a particular website via search engines.
SEO not only affects the search engine results but also image search, video search, and industry-specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links that lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page, and other links that are stored for the spider to crawl in the future.
In the beginning, the search engine optimizer algorithms were dependent on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.
Search engines then began utilizing complex ranking algorithms, which was difficult for webmasters to manipulate to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using the strength and quantity of the inbound links. The higher the rank of the page, the more chances it had to be viewed by a person. Later, algorithms were developed, which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling, and buying links, which lead to link spamming and even creation of numerous sites dedicated to this purpose.
Algorithms became more complex by every passing day, and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high-quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because without any prior notice, the algorithms being used are bound to change, and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts, and sometimes even the content of the website to draw more traffic. Search engines like Yahoo have algorithms that extract pages not according to the page rank, but according to the cost per click or set fee, that is, if an advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business which might be having a better quality page.
Google Ad Words explores ads that have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus, SEO is a market on its own, which is yielding great results for businesses on the Internet.
Question or help with your Search Engine Optimization (SEO) contact Influence Media Solutions in Palm Beach, FL.
Mark Lamplugh is a fourth-generation former firefighter holding rank of Captain and sits on the executive team as Chief Marketing Officer for Atlas Health Group. Atlas Health group operates Satori Behavioral Health, Silicon Beach Treatment Center, and Detox LA based in Los Angeles, California.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
