A new documentary premiering on Netflix on May 13 delves into the life of Brian Johnson, also known as The Liver King. Johnson’s rise to fame was built on a primal persona that included nine "ancestral tenets," daily raw organ meat, and a shirtless existence.
He became a sideshow with his booming voice, barrel chest, and lifestyle that involved sunning his nether regions and snacking on bull testicles. Millions of followers couldn’t look away from the testosterone-filled spectacle.
However, not everyone is convinced by Johnson’s claims of being all natural. Allegations have been made against him regarding steroid use in recent years. In the documentary, Johnson denies these allegations, stating:
"I’m not saying I’ve never taken anything. But if you’re talking about performance-enhancing drugs…no."
The documentary raises questions about how easily influencers can reach large audiences without traditional gatekeeping measures in place. Director Joe Pearlman notes:
"We live in a time when someone can reach hundreds of millions of people without going through any kind of traditional gatekeeping."
This phenomenon was particularly evident during COVID-19 lockdowns when people were stuck at home looking at screens all day long.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
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Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
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