The Nothing Phone 3 is expected to hit the market this summer, according to the company’s CEO, Carl Pei. In an interview, Pei revealed that the new phone will cost around £800 upon launch. This price increase is notable compared to previous models, as the Nothing Phone 2 launched in the UK at £580 and in the US at $600.
Reasons for Price Increase
Pei explained that the higher price point reflects a decision by Nothing to include premium materials and major performance upgrades. He stated:
"We’re not just trying to make a cheap phone. We want it [the software] really levels things up."
Development of Operating System
Pei also discussed the company’s efforts in developing its own operating system. He emphasized that this project has been in the works for several years and involves significant advancements:
- Custom OS Development: "We’ve been working on our own OS for several years now. It’s not just about making a custom UI or changing some icons around; we’re talking about building our own kernel from scratch."
Hardware Innovations
In addition to software, the company is focusing on developing its own hardware components, including chips and modems. Pei mentioned:
"We’ve got our first chip coming out soon. It’s going to be used in some of our future products."
Commitment to User Flexibility
Pei emphasized that Nothing is not solely committed to Android as an operating system. He wants users who buy one of their phones today to have the flexibility to switch between different platforms later if they choose to do so.
Strategic Focus
Pei highlighted that Nothing’s plans are more focused on creating unique experiences rather than competing directly with larger brands like Apple or Samsung, which have substantial resources. He noted:
"It makes it difficult for smaller companies like ours to compete head-on against them."
Future Outlook
Despite being primarily known as an accessories brand, Pei mentioned that Nothing will continue producing high-end smartphones. He believes there is still room in existing markets for consumers to find value beyond what larger manufacturers offer.
Overall, Nothing seems determined to push aggressively into the smartphone space, even though competition may seem fierce. Only time will tell whether this strategy will lead to long-term success.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
