Decline in BBC Radio 2’s Breakfast Show Listenership

Decline in BBC Radio 2's Breakfast Show Listenership

BBC Radio 2’s Breakfast Show has experienced a significant decline in listeners since Zoe Ball stepped down as presenter, losing more than 360,000 listeners following her departure.

Transition of Hosts

  • Mark Goodier temporarily took over hosting duties for most of January after Ball announced her departure in December.
  • Goodier filled in until Scott Mills officially began presenting his own shows in March.

Audience Changes

  • Mills has taken over hosting duties for the flagship morning show after Zoe Ball’s exit.
  • Despite the decline in listeners post-departure, Zoe Ball had added over 200,000 listeners during her final three months on air.

Scott Mills’ Performance

  • In his first few months, Mills maintained an average audience size of 6.45 million between January and March.
  • Mills has a background in presenting weekday evenings across various stations, including Capital FM London and Absolute Classic Rock.

Zoe Ball’s New Role

Zoe Ball will now present Saturday mornings on Radio 2 starting this weekend.

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