ESPN has been at the forefront of promoting diversity and inclusion in the sports media industry, but former host Sage Steele believes that more needs to be done. In a recent conversation with ESPN’s Ryan Clark, Steele expressed her concerns about the network’s efforts to create a more inclusive environment for its employees.
Steele’s Critique of ESPN
Steele, who was let go by ESPN in 2022 after making comments about COVID-19 vaccines on air, has been an outspoken critic of her former employer. During her conversation with Clark, she criticized ESPN for not doing enough to promote diversity among its hosts and analysts.
- Quote from Steele: "I don’t think we’re doing enough. We’re not doing enough to make sure that our talent is diverse."
Steele pointed out that while ESPN has made some progress in hiring minority hosts, there is still much work to be done. She emphasized the importance of creating a more inclusive environment for all employees.
- Quote from Steele: "We need to make sure that everyone feels welcome and included. We need to make sure that everyone has an opportunity to succeed."
Clark listened attentively as Steele shared her thoughts on the matter. He acknowledged her concerns and encouraged her to continue speaking out about issues affecting the industry.
- Quote from Clark: "I appreciate your honesty. I think it’s great that you’re willing to speak up about these issues."
Ongoing Challenges in Sports Media
The conversation between Steele and Clark highlights ongoing debates within the sports media landscape about representation and inclusion. Critics argue that networks like ESPN have not done enough to promote diversity among their hosts and analysts.
Recent Incidents and Responses
In recent years, there have been several high-profile incidents involving white commentators making insensitive or racist comments on air. These incidents have sparked outrage among fans and led some networks, like CNN Sports (formerly known as BNN), to take steps toward greater inclusivity by hiring more minority talent.
However, others argue that networks are taking steps in the right direction by prioritizing diversity and inclusion initiatives, such as:
- Training programs for employees
- Partnerships with organizations dedicated to promoting diversity in sports media
Steele’s comments highlight the ongoing challenges facing networks like ESPN as they strive to balance competing priorities such as ratings and profitability with their commitment to promoting diversity and inclusion. Including more minority talent on air is just one aspect of this effort; networks must also address systemic issues like bias in hiring practices and creating inclusive environments for all employees.
ESPN’s Initiatives for Improvement
In response to understanding the deep-seated concerns around the diversity of its analyst pool, ESPN has launched several initiatives aimed at promoting greater representation among its analysts:
-
Internal Committee: Creation of an internal committee focused on supporting underrepresented groups within the on-air talent pool. The committee aims to understand the concerns around diversity and recommend ways for improvement.
-
Training Program: Development of a comprehensive training program for network employees, focusing on creating a culture of sensitivity and respect for all individuals and promoting inclusive behaviors among staff members.
-
Partnerships: ESPN has partnered with organizations dedicated to promoting diversity in sports media, such as the National Association of Black Journalists (NABJ) and the Society for Professional Journalists (SPJ). These partnerships aim to provide opportunities for network employees from underrepresented backgrounds to develop their professional skills and successfully pursue career paths in the sports industry.
Conclusion
While these initiatives represent important steps forward, ESPN still faces challenges in hiring more minority hosts and alternative traditional commentators. The network has hired some additional minority hosts recently, but there are still limited opportunities for more minorities to take on leading roles.
ESPN has stated that it will continue working to bring more diverse voices into the community through various partnerships and experiential learning programs. These efforts aim to create a more inclusive environment for all network employees and enhance the general expertise of future generations of sports journalists.
As Sage Steele noted during her conversation with Ryan Clark, inclusivity is the most critical aspect of overcoming barriers in the media space. Every individual should feel welcome and equipped to succeed, regardless of their background or identity.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















