Social media posts are circulating a misleading comparison of sea ice extent in Antarctica between 1979 and 2024. The posts claim that the data shows a decrease in sea ice, but scientists say this is cherry-picked information that does not reflect the overall impact of human-induced warming on ocean and sea ice patterns.
The posts share an image juxtaposing two charts measuring sea ice extent on December 24, 1979, and December 24, 2024. The text under the charts reads: "Antarctic Sea Ice Extent is currently at its highest level ever recorded for this date." However, Walt Meier, a senior research scientist at the National Snow and Ice Data Center (NSIDC), emphasizes that looking at single days from two years does not provide useful information about trends or the rate at which Arctic sea ice is diminishing due to warming.
Key Points
-
Misleading Claims: The social media posts present a selective view of data that does not accurately represent long-term trends.
-
NASA’s Findings: According to NASA’s Earth Observatory, impressions of sea ice extent can vary significantly depending on the time period chosen for comparison. For instance, from January through December last year, the extent was below levels by over one million square kilometers at times—an area roughly the size of Egypt.
-
NSIDC Data: Data from NSIDC indicates that in 2024, warming effects were observed, with the annual average ice extent measured lower by about 10%. The National Oceanic and Atmospheric Administration (NOAA) also reported that Antarctic sea ice extent hit its second lowest annual level last year since monitoring began in 1979.
-
Climate Shifts in Antarctica: Dramatic shifts in climate have already occurred in Antarctica’s Peninsula, which is warming at a rate five times faster than the global average. However, continent-wide temperature changes may remain uncertain, according to scientists. Walt Meier noted that "Antarctic Sea Ice has been subject to natural variability, thus global warming is not as evident."
-
Warming Oceans: Both polar oceans are warming, with the Southern Ocean often contributing significantly to global ocean heat increases. Samantha Burgess from the European Centre for Medium-Range Weather Forecasts, which runs the Copernicus Climate Monitor, highlighted that the consequences of a warmer world include record low sea ice cover at both poles. When high-reflective snow gives way to dark blue ocean, solar radiation that would have bounced back into space is instead absorbed by water, accelerating the pace of global warming in a feedback loop.
In conclusion, the claims made in social media posts regarding Antarctic sea ice extent are misleading and do not reflect the broader scientific consensus on climate change and its impacts.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















