Tesla Inc. delivered 7,261 vehicles in Europe for April, marking a 49% decline from the same month last year, according to data compiled by BloombergNEF. This figure represents the company’s fourth consecutive month of declining deliveries in Europe.
Market Overview
- The broader battery-electric vehicle market in Europe continued to grow, expanding by 27.8% compared to the same period last year.
- The overall European car market experienced a slight dip due to macroeconomic pressures such as inflation and consumer uncertainty, with total car sales decreasing by 0.3% year-over-year in April.
Tesla’s Sales Trend
- Tesla’s European sales have been on a downward trend since January, when they reported their lowest monthly deliveries for that region, with just over 6,000 vehicles sold.
- In March, Tesla reported an even lower number of deliveries at around 5,500 units, followed by approximately 5,700 units sold in February. This is a significant drop from more than 12,000 units sold during the same period last year.
Industry Context
BloombergNEF has been tracking Tesla’s European delivery numbers since January as part of its analysis of electric vehicle manufacturers amid ongoing economic uncertainty and rising competition.
Tesla is not alone in facing declining sales figures; several other electric vehicle manufacturers have also reported drops in their numbers:
- Volkswagen Group: Global EV deliveries fell by nearly 50% between January and March compared to the same period last year.
- Hyundai Motor Group: Global EV sales declined by almost one-third over the same three months.
Despite these declines, some manufacturers are still seeing growth:
- General Motors Co.: Reported an increase of about two-thirds in global EV deliveries between January and March compared to the same periods last year.
- BMW AG: Experienced growth of about 5% in global EV deliveries when comparing current year figures against those from twelve months ago.
Overall Market Performance
According to BloombergNEF data, total car registrations across all tracked markets fell slightly short of expectations but still managed an increase of just under 4% overall when comparing the first four months of the current year against those from the previous year.
Regional Variations
- North America: Total car registrations rose sharply by 13%.
- South America: Experienced a significant decline of 14%.
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