South African herpetologists Darren Pietersen and John Davies have made a groundbreaking discovery in the field of reptile research. After years of searching, they have finally located the elusive Blyde River flat gecko, a species that has not been seen in 30 years.
The Search
The remote location where the first sighting occurred in 1991 proved to be a significant challenge for Pietersen and Davies. However, they were determined to find this elusive creature and used helicopters to overcome the obstacle of reaching the site.
"We were determined to find this elusive creature," said Darren Pietersen. "We’ve been searching for it for years."
Their perseverance paid off when they conducted a camping trip near Blyde River Canyon’s escarpment. Within days of their arrival, they found multiple individuals of the species.
Renewed Interest in Data-Deficient Species
This breakthrough has sparked renewed interest in data-deficient species like the Blyde River flat gecko. These obscure creatures continue to intrigue researchers due to their lack of documentation.
"I’m fascinated by these obscure creatures," said Pietersen. "They’re so rare that there’s hardly any information about them."
To further understand its genetic relationships within its genus and confirm it as a distinct species, tissue samples were collected from several specimens for analysis.
The Challenge of Data-Deficient Species
Pietersen expressed frustration over these data-deficient species that continue to intrigue him due to their lack of documentation.
"I’m frustrated because I know there are many more out there," he said. "There are thousands upon thousands more out there waiting for us."
Pietersen’s interest was piqued by his own experience with an undescribed lizard from Namibia, which he had discovered while working on his Ph.D. Pieter Uys described it as being similar but different enough from other lizards within its genus that it warranted further study.
The Importance of Research
Pieter Uys, a researcher dedicated to studying reptiles, believes that studying these animals can provide valuable insights into conservation efforts.
"If we don’t know what we’re trying to protect, then how can we protect them?" he asked.
The discovery of new reptile species is becoming increasingly rare, largely because much ground remains unexplored. In South Africa alone, nearly half of all known reptiles remain undescribed. According to John Measey at Stellenbosch University, nearly all new discoveries come from areas previously unvisited or under-explored.
Ongoing Research
Meanwhile, back at Blyde River Canyon, researchers will continue collecting tissue samples until next year when DNA analysis will be completed. The results could potentially lead scientists closer to understanding how many new reptile discoveries lie hidden across South Africa.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















