A joint funeral service for Olivia Rourke, 17, and Danica Baker, 16, was held at the Walkerton Community Centre on Saturday. The two teenagers were tragically killed in a car accident near London, Ontario, last week.
Attendance and Community Impact
- Over 1,000 people attended the service in person.
- Hundreds more watched online via livestream.
- The large turnout reflects the significant impact Olivia and Danica had on their community.
The Accident
The two teenagers were part of a group of five who died when their SUV crashed into another vehicle and a transport truck while returning from a softball tournament on May 23rd. Friends and family shared fond memories during the eulogy.
Memories Shared
Olivia Rourke
-
Olivia’s cousin, Rae, spoke about her personality:
"They had contagious smiles that could light up absolutely everything."
-
Rae delivered an emotional eulogy, stating:
"She was truly a bright light in our family."
Danica Baker
- Danica’s friends shared memories, highlighting their plans together, which included:
- Touring universities in the fall
- Traveling the world
- Raising two little girls together
One friend poignantly noted:
"What hurts the most is that we had so many plans that are now left unfinished."
Shared Passions
Friends recalled their love for sports, with one stating:
"She was the best softball player I’ve ever seen," while another remembered her infectious laugh during games.
Friendship and Future Plans
- Olivia and Danica met through sports and became close friends.
- They planned to travel around Europe together before heading off to university, where they intended to study business administration at Western University.
Community Support
Their families have set up separate GoFundMe pages, with donations exceeding $200,000 combined. Fundraising events, such as bake sales, are being organized across Ontario, including one scheduled for Sunday afternoon outside Walkerton High School, where both girls attended until recently.
Lasting Memories
Friends reminisced about the joy of playing softball together every summer since elementary school. They admired Danica’s hard work and determination, with one friend stating:
- "She always gave 100% effort, no matter the game situation."
Another friend noted her resilience:
- "She never gave up hope, even when faced with difficult challenges."
The memories of Olivia and Danica will continue to inspire their friends and community as they navigate this profound loss.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















