The Ultimate Fighting Championship (UFC) has announced a change of venue for its third annual "Noche UFC" event, originally scheduled for September 13th at Arena Guadalajara in Guadalajara, Mexico. The event will now take place at Frost Bank Center in San Antonio, Texas.
Reasons for Venue Change
- Construction Delays: The UFC cited construction delays at the original arena as the reason for the change.
- Past Experiences: This decision reflects past challenges faced by organizations like Bellator MMA and Top Rank when hosting large-scale events in urban areas, primarily due to security and transportation costs.
San Antonio’s Capability
- Fourth UFC Event: San Antonio will host its fourth UFC event and its first pay-per-view fight night under this name.
- Support for MMA: The city has demonstrated its ability to support major mixed martial arts events. In contrast, Mexico City’s last major MMA event was held on February 18th, when Bellator MMA hosted Bellator 290: Bader vs. Fedor II at Palacio de los Deportes.
Logistical Challenges in Urban Areas
- Bellator’s Experience: Bellator faced similar logistical challenges when promoting the "Campeonato Mundial de Boxeo" (World Boxing Championship) on July 15th at Estadio Azteca, which was later moved to Los Angeles due to high costs.
- Impact on Ticket Sales: The shift in venue may affect ticket sales and fan attendance for the upcoming "Noche UFC" event. However, fans can still expect an exciting lineup of fights featuring top talent from around the world.
Industry Trends
- Top Rank’s Decision: In related news, boxing promoter Top Rank announced they would no longer hold fights at Estadio Azteca due to high operating costs.
- Exploring New Venues: As the sports industry evolves, promoters are exploring new venues to find more cost-effective options while maintaining a strong connection with their audience.
Venue Highlights
Frost Bank Center is located downtown San Antonio near the Tower of Americas, offering stunning views of the city skyline, making it an ideal location for live sports entertainment.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
