Sony’s showcase at E3 2024 has left gamers buzzing with excitement, particularly with the latest trailer for 007 First Light. This highly anticipated game features a unique blend of Uncharted-style gameplay and James Bond flair, and it has finally been given a release window—though a specific date has yet to be announced.
Trailer Highlights
- The trailer, released during Sony’s showcase event on June 12th, confirms that 007 First Light will be available on multiple platforms:
- Xbox Series X/S (via Smart Delivery)
- PC (via Steam)
- Nintendo Switch 2 (via Smart Delivery)
- PlayStation 5
This announcement surprised many fans who expected the game to be exclusive to Sony consoles.
Development and Anticipation
IO Interactive has been diligently working on the franchise since its announcement in March 2020. Fans have been eagerly awaiting actual gameplay footage for years, and it seems their patience will soon be rewarded. While an exact release date is still pending, the game is expected to arrive in early summer next year.
Industry Context
The timing of this announcement is particularly noteworthy given recent developments in the gaming industry:
- In January last year, Microsoft acquired Activision Blizzard for $68 billion.
- Amazon lost its bid for Warner Bros.’s games division just months prior, leaving it with only one major gaming franchise: Lord of the Rings Online MMOG from Turbine Inc., which was later sold off by Warner Bros.
As the gaming landscape continues to evolve, the excitement surrounding 007 First Light is a testament to the enduring appeal of the James Bond franchise and the innovative gameplay that IO Interactive promises to deliver.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















