NBA Commissioner Adam Silver confirmed on Tuesday that next year’s All-Star Game will adopt a new format: "USA versus the World." This decision follows the criticism received from players regarding last February’s revamped tournament-style format, which featured celebrity-picked rosters and resulted in relatively low television ratings in the US.
Key Details
- Announcement: Silver made the announcement during an interview on Fox Sports One, discussing various aspects of the upcoming All-Star Game.
- Scheduling: The game will coincide with NBC’s coverage of the Winter Olympics, allowing it to air in primetime before additional Olympic events.
- Audience Engagement: The change in scheduling is expected to attract larger audiences for both the All-Star Game and the Olympics, as viewers can easily transition between the two without missing significant content.
This new format aims to enhance viewer engagement and address previous criticisms, promising an exciting event for basketball fans.
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