San Diego Wave FC announced that US Women’s National Team legend Alex Morgan has become a minority investor in her former club. This move marks a significant step for the soccer star, who announced her retirement from professional soccer last year.
Morgan’s Connection to San Diego Wave FC
- Morgan’s connection to the team dates back to its inaugural season in 2022.
- She won the NWSL’s Golden Boot with 16 goals and led the Wave to qualify for the playoffs, making them the first expansion team in league history to do so.
- In 2023, Morgan helped San Diego win their first-ever regular-season title and finish atop Major League Soccer’s Supporters’ Shield standings with a record-breaking number of points.
Morgan’s achievements on and off the field have solidified her commitment to women’s sports.
"I believed in Wave FC before a single match was played," Morgan said. "I still believe this club has the power to change the future of women’s sports."
She emphasized that this investment represents every woman who deserves access to quality sports infrastructure, regardless of zip code or socio-economic status. Morgan grew up without such resources available locally, stating, "It matters," and highlighting the importance of equal access to sports opportunities.
Support from SDWaveFC
SDWaveFC owner Peter Guber welcomed Morgan as one of their partners moving forward, stating, "She brings incredible passion and commitment towards helping grow women’s sport through grassroots initiatives and supporting local communities."
As part of the new partnership, Alex Morgan will continue working towards promoting women’s sports and giving back to local communities through grassroots initiatives supported by SDWaveFC.
Current Landscape of NWSL
The announcement comes at a time when there is growing interest around potential sales or mergers between NWSL teams due to financial struggles faced by some clubs. A spokesperson for SDWaveFC declined to comment on whether they are exploring any potential deals but stated that they are focused on building strong relationships with investors like Alex Morgan who share a vision for growth and success.
Recent reports suggested that several teams may be looking into selling majority stakes or even entire franchises due to financial difficulties caused by declining revenue from sponsorships and broadcasting rights amid ongoing pandemic-related economic uncertainty.
While it remains unclear how much money is involved in the deal, it is reportedly worth millions, according to sources close to the situation.
In related news, earlier this month it was reported that Orlando Pride had sold a majority stake to private equity firm Silver Lake Partners, while Portland Thorns were also reportedly exploring similar options.
Despite the challenges facing the league, overall attendance figures have shown a steady increase over the past few years, with average attendance per game reaching a record high last season, according to data provided by ESPN.
NWSL Commissioner Jessica Berman has expressed confidence that the league will continue to grow despite current challenges, stating, “We’re not going anywhere” during a recent interview with Yahoo Sports.
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