Siblings Shrey and Sparsh Agarwal founded Alt Carbon after trying to revive their family’s struggling tea estate in Darjeeling, India. Initially considering carbon markets, they found them lacking in quality. The brothers discovered a more viable solution: enhanced rock weathering.
What is Enhanced Rock Weathering?
This process involves using waste basalt rock dust from mines and quarries in Eastern India to lock away carbon dioxide for thousands of years on farm fields.
- Key Benefits:
- Not just planting trees; it changes the chemistry of the soil.
- The basalt dust reacts with rainwater to form stable bicarbonate ions.
- These ions are stored in the soil and eventually flow into oceans, where they settle as calcium carbonate for over 10,000 years.
Expansion Plans
Alt Carbon aims to expand its work beyond tea farms to include rice and bamboo crops. The startup hopes to remove 5 million tons of carbon by 2030 across 500,000 hectares of land.
Funding and Growth
To achieve this goal, Alt Carbon has secured $12 million in funding from investors, including the Physical Intelligence company, which is leading the investment round.
- Use of Funds:
- Scaling up operations
- Building new labs
- Deploying sensors
- Increasing staff size
- Hiring PhDs
Frontier, a previous investor, had purchased $500k worth of credits before Stripe led an advanced market commitment last year, which included major companies like Alphabet, Meta, Shopify, and McKinsey.
Alt Carbon is positioned to make a significant impact on climate change through innovative practices and strategic partnerships.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
