Human Writer

Why Teamwork Makes The Dream Work in Marketing Has anyone ever tried shoving a queen-size mattress up a flight of stairs solo? Didn’t think so. That’s because it’s like trying to juggle an elephant, an opera singer, and a flaming candle, all at once. Not really feasible, right? Marketing is no different. Sometimes, the tasks […]

Understanding the Dynamic Duo: Sales and Marketing Ever heard of Batman and Robin, the dynamic duo known for their crime solving prowess? Well, the business world has its own version, albeit a lot less caped and a lot more corporate: Sales and Marketing. These two separate yet interdependent entities form the heart and soul of

Understanding the Role of a CMO: It’s Not Just Spreadsheets and Meetings At the top of the corporate game sits the CMO, Chief Marketing Officer, though some may argue they’re more akin to a superstar octopus. You see, unlike its more mundane office-dwelling counterpart, the CMO’s tentacles need to reach into every corner of a

Understanding What Visual Branding Really Means Once upon a time, in a world swarming with businesses fighting tooth and nail for consumers’ attention, a new superhero emerged — Visual Branding! Faster than a quick-scan eye, more powerful than an urgent call to action, and able to leap tall hierarchies of needs in a single bound,

Understanding the Bigness in Big Data Never underestimate the sheer audacity of big data. It’s like your grandmother’s attic full of mysterious old boxes – infinities of information squirreled away, just waiting to cause a sneezing fit. Whether we’ve asked for it or not, the volume of data available today has dwarfed the visions of

The Secret Life of a CMO: Juggling Perception and Reality When you put yourself in the shoes of a Chief Marketing Officer (CMO), life can suddenly take on a resemblance to Cirque Du Soleil. A sight to behold, where you’re seemingly suspended in the air, prepared to handle anything – or so it seems to

Understanding Your Company’s Financial Playfield Step right up, ladies and gentlemen, and behold the spectacle that is your company’s financial landscape! It’s a mysterious world populated by exotic beasts known as profit and loss graphs, budgeting spreadsheets, and those unpredictable creatures – unexpected expenses. Hidden beneath the seemingly calm façade is a treasure trove waiting

“Understanding the C-Suite’s Impact on Marketing Decisions” In the hallowed hallways of corporate giants, the C-Suite can often be likened to a high-stakes game of chess. With all these executives contemplating their next masterstroke, it’s a wonder the office does not echo with the constant hum of brains whirring. Even then, one would not be

The Dawn of the Smartphone Era Once upon a time, way back in the prehistoric 2000s, a phone was merely a device to make awkward calls explaining your tardiness at a dinner date. It was a simpler time; nobody could guess the revolution looming on the horizon. Then, in a flamboyantly dramatic entry, lavished with

“The Viral Phenomenon: Understanding What Makes Content Tick” There’s something peculiar about cat videos nowadays. They have an uncanny ability to scale the tallest digital mountains, reaching our screens, no matter where we are to disrupt our dreary day with a hearty chuckle and an ‘aww’. Yet, when Fluffy’s over-enthusiastic leap and subsequent faceplant garner