“The Art of Wooing Other Businesses” Just like in the world of love and romance, the B2B dating game calls for a certain degree of charm, a dash of wit, and a generous helping of perseverance. The cast of this unique play includes prospective suitors (aka businesses looking to sell products or services), and potential […]
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Why Teamwork Makes The Dream Work in Marketing Has anyone ever tried shoving a queen-size mattress up a flight of stairs solo? Didn’t think so. That’s because it’s like trying to juggle an elephant, an opera singer, and a flaming candle, all at once. Not really feasible, right? Marketing is no different. Sometimes, the tasks
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Understanding the Dynamic Duo: Sales and Marketing Ever heard of Batman and Robin, the dynamic duo known for their crime solving prowess? Well, the business world has its own version, albeit a lot less caped and a lot more corporate: Sales and Marketing. These two separate yet interdependent entities form the heart and soul of
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Understanding the Role of a CMO: It’s Not Just Spreadsheets and Meetings At the top of the corporate game sits the CMO, Chief Marketing Officer, though some may argue they’re more akin to a superstar octopus. You see, unlike its more mundane office-dwelling counterpart, the CMO’s tentacles need to reach into every corner of a
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Understanding What Visual Branding Really Means Once upon a time, in a world swarming with businesses fighting tooth and nail for consumers’ attention, a new superhero emerged — Visual Branding! Faster than a quick-scan eye, more powerful than an urgent call to action, and able to leap tall hierarchies of needs in a single bound,
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Understanding the Bigness in Big Data Never underestimate the sheer audacity of big data. It’s like your grandmother’s attic full of mysterious old boxes – infinities of information squirreled away, just waiting to cause a sneezing fit. Whether we’ve asked for it or not, the volume of data available today has dwarfed the visions of
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The Secret Life of a CMO: Juggling Perception and Reality When you put yourself in the shoes of a Chief Marketing Officer (CMO), life can suddenly take on a resemblance to Cirque Du Soleil. A sight to behold, where you’re seemingly suspended in the air, prepared to handle anything – or so it seems to
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Understanding Your Company’s Financial Playfield Step right up, ladies and gentlemen, and behold the spectacle that is your company’s financial landscape! It’s a mysterious world populated by exotic beasts known as profit and loss graphs, budgeting spreadsheets, and those unpredictable creatures – unexpected expenses. Hidden beneath the seemingly calm façade is a treasure trove waiting
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“Understanding the C-Suite’s Impact on Marketing Decisions” In the hallowed hallways of corporate giants, the C-Suite can often be likened to a high-stakes game of chess. With all these executives contemplating their next masterstroke, it’s a wonder the office does not echo with the constant hum of brains whirring. Even then, one would not be
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The Dawn of the Smartphone Era Once upon a time, way back in the prehistoric 2000s, a phone was merely a device to make awkward calls explaining your tardiness at a dinner date. It was a simpler time; nobody could guess the revolution looming on the horizon. Then, in a flamboyantly dramatic entry, lavished with
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