Human Writer

“The Viral Phenomenon: Understanding What Makes Content Tick” There’s something peculiar about cat videos nowadays. They have an uncanny ability to scale the tallest digital mountains, reaching our screens, no matter where we are to disrupt our dreary day with a hearty chuckle and an ‘aww’. Yet, when Fluffy’s over-enthusiastic leap and subsequent faceplant garner […]

The Dawn of the Smartphone Era Once upon a time, way back in the prehistoric 2000s, a phone was merely a device to make awkward calls explaining your tardiness at a dinner date. It was a simpler time; nobody could guess the revolution looming on the horizon. Then, in a flamboyantly dramatic entry, lavished with

“When Marketing Met Technology: A Love Story” Call it love at first byte, but when Marketing initially stumbled upon Technology in the crowded digital landscape, sparks flew. Rumor has it, Marketing was immediately taken by Tech’s slick design and speedy responses. On the other hand, Tech was smitten by Marketing’s charm, creativity, and ability to

“The Handshake that Changed History: The Power of Business Partnerships” Many tear-jerking movies and best-selling novels often show rivals becoming friends or foes shaking hands. The globe rotates, the background music crescendos to a peak, and voila, the rivals—a superhero and a villain, a businessman and an eccentric genius—are suddenly business partners. It’s dramatic, no

Understanding the Love Affair Between Customer Service and Marketing In days of yore, Customer Service and Marketing were treated as two peas in entirely different pods. Customer Service folks would hunker down in their own corner, armed with a ‘bullhorn of aid’, battling customer complaints and queries. Marketing, on the other hand, were killer smooth

Understanding the Power of Visual Storytelling Remember when you were a kid and your teacher would drone on about some historical event while you doodled robot dinosaurs invading planet Saturn in your notebook? Perhaps the lesson would have stuck better if your teacher had taped mustaches on historical figures or mimed famous inventors’ “lightbulb” moments.

“The Ever-Changing Carousel of Consumer Behavior” Imagine walking into a carnival, lured by the vibrant lights of the carousel, only to find that with each rotation, the horses transform into different creatures. One moment, you’re reaching out for a sparkly unicorn, the next, it’s a majestic roaring lion! Such is the capricious reality of consumer

Understanding the Role of a Chief Marketing Officer in E-commerce In the neon-lit, speed-of-light world of e-commerce, the Chief Marketing Officer (CMO) plays a role similar to that of the ringmaster at a particularly frantic circus. Imagine juggling brightly colored balls of SEO, customer insights, advertising and brand strategy, all while walking the impossibly thin

Understanding the Power of Social Media Celebrities In the quirky, curiously captivating world of the internet, we often find ourselves falling down rabbit holes. At some point, you may have found yourself engrossed in a two-hour long video explaining how to perfectly dice a sweet potato by an influencer with chirpy background music. These global

The Art of Building Connections: A Guide for the Modern Marketeer Striding into a buzzing conference hall, armed with nothing but a stack of business cards and a turbo-charged caffeine shot, feels eerily similar to entering the Colosseum as a gladiator (minus the wild animals and looming prospect of death, of course). Marketing in the