Human Writer

Why Being the Rainbow Unicorn in the Room Matters Distinctiveness is the secret ingredient to your magic potion. People tend to consider a riot of colors as a cheerful celebration, not eye-straining. Think about it, if everyone adheres to the plain vanilla standard, a scenario far from being the rainbow unicorn, wouldn’t life be an […]

“The Handshake that Changed History: The Power of Business Partnerships” Many tear-jerking movies and best-selling novels often show rivals becoming friends or foes shaking hands. The globe rotates, the background music crescendos to a peak, and voila, the rivals—a superhero and a villain, a businessman and an eccentric genius—are suddenly business partners. It’s dramatic, no

Understanding the Mindset of Your Audience Let’s conduct a bit of mental gymnastics, shall we? Picture your entire consumer base as one giant, connected brain, where each neuron is a different customer. You’ve got all these neurons firing, each with its own thoughts, opinions, and impulse buys. Sure, it sounds like sci-fi, and I’m sure

“The Ever-Changing Carousel of Consumer Behavior” Imagine walking into a carnival, lured by the vibrant lights of the carousel, only to find that with each rotation, the horses transform into different creatures. One moment, you’re reaching out for a sparkly unicorn, the next, it’s a majestic roaring lion! Such is the capricious reality of consumer

Understanding the Role of a Chief Marketing Officer in E-commerce In the neon-lit, speed-of-light world of e-commerce, the Chief Marketing Officer (CMO) plays a role similar to that of the ringmaster at a particularly frantic circus. Imagine juggling brightly colored balls of SEO, customer insights, advertising and brand strategy, all while walking the impossibly thin

Understanding the Love Affair Between Customer Service and Marketing In days of yore, Customer Service and Marketing were treated as two peas in entirely different pods. Customer Service folks would hunker down in their own corner, armed with a ‘bullhorn of aid’, battling customer complaints and queries. Marketing, on the other hand, were killer smooth

Understanding the Magic of Your Client’s Voice Imagine your client as a mystical soothsayer, their voice resounding with an underlining rhythm of unsaid needs and wants. When they speak, it’s not just jumbled words and sentences you’re hearing. It’s an enchanting symphony of insights and critiques, each one another clue to unraveling what can elevate

Understanding the Art of Keeping Your Patrons Hooked Business can sometimes feel like a high-stakes charming competition. It’s as if you are out on a first date, nervous and carefully worded but full of desperate hope you’ll land a second one. Except, with your patrons, you’re aiming for more like a hundred-second date. And let’s

Understanding the Magic of Marketing Automation When we talk about “magic,” we’re often envisioning a world of spellbound enchantments and fantastical realities that are shaded with a touch of whimsy. But hold onto your wizard hat, because there’s another magical realm that is transforming the mundane into the miraculous, and it’s precisely within your reach.

The Humbling Journey of a CMO Once upon a time, in a world chock-full of catchy slogans, viral hashtags, and unforgettable jingles, a brave CMO embarked on a thrilling marketing venture. With eyes gleaming with vision and optimism, equipped with a well-delineated marketing strategy and a top-notch team, came the moment they’ve been looking forward