Understanding the Power of Visual Storytelling Remember when you were a kid and your teacher would drone on about some historical event while you doodled robot dinosaurs invading planet Saturn in your notebook? Perhaps the lesson would have stuck better if your teacher had taped mustaches on historical figures or mimed famous inventors’ “lightbulb” moments. […]
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Understanding the Alphabet Soup: SEO and CMO Imagine being at a business luncheon, and you overhear “The SEO metrics of our company’s online presence have catapulted our CMO’s KPIs beyond the graph.” After a moment of blinking, you might think, “Did I accidentally sit at a table where they communicate exclusively in acronyms?” If you
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Embracing the Green Side of Business Step right up, folks! Witness the amazing spectacle that is a business hopping onboard the green train. Not just a slapdash coat of eco-friendly paint, oh no, this is a deep-dive into the verdant world of sustainability. We aren’t just talking replacing plastic straws with paper ones. We’re talking
Sustainable Marketing Practices Read More »
Understanding the International Marketplace: A Comedic Take Imagine being dropped into a bustling Moroccan souk, trying to sell a marshmallow. No, really. This is not your typical corporate conference room, instead it’s filled with a cacophonous symphony of haggling voices, vibrant colors and exotic scents. Now replace that marshmallow with your product, and the souk
Developing a Global Marketing Strategy Read More »
“Why Marketing Vision Matters: A Tale of Two Entrepreneurs” Consider the entrepreneurs, Tom and Jerry. Tom, a risk-taking extrovert, leaped headfirst into business without a well-defined marketing vision. He just peddled appealing products, threw some snappy slogans around, and hoped for the best. In no time, his business resembled a rudderless ship on a stormy
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The Real Deal About a CMO’s Image When we speak of a CMO’s image, it isn’t all about the usual snazzy ensemble or the oh-so-suave composure whenever they step out of the Rolls-Royce. No sir, it extends well beyond those expensive Italian leather shoes and custom-tailored suits. The image of a Chief Marketing Officer (CMO)
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The Art of Building Connections: A Guide for the Modern Marketeer Striding into a buzzing conference hall, armed with nothing but a stack of business cards and a turbo-charged caffeine shot, feels eerily similar to entering the Colosseum as a gladiator (minus the wild animals and looming prospect of death, of course). Marketing in the
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Navigating the Labyrinth of Morals in Today’s Marketing As marketers in the digital age, we find ourselves much like Theseus in the ancient Greek myth, wandering through a convoluted maze. Instead of a Minotaur, we face the beast of ethical dilemmas. It’s a tricky dance, a tiptoe between personalization and privacy invasion. One wrong step,
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Understanding the Power of Social Media Celebrities In the quirky, curiously captivating world of the internet, we often find ourselves falling down rabbit holes. At some point, you may have found yourself engrossed in a two-hour long video explaining how to perfectly dice a sweet potato by an influencer with chirpy background music. These global
Influencer Marketing: A CMO’s Perspective Read More »
Understanding the Digital Playground: A CMO’s Guide Navigating the digital playground can feel eerily similar to that one time you accidentally stumbled into a Zumba class – colorful, energetic and everyone seems to know what they’re doing except for you. It’s a vast and inscrutable expanse, looped with the cries of hashtags pulsing with viral
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