Bell Canada is launching a significant artificial intelligence (AI) initiative with the opening of six data centres in British Columbia. This project is set to become the largest AI compute project in Canada.
Key Details
- Hydroelectric Power: The new facilities will provide approximately 500 megawatts of hydroelectric-powered computing capacity for AI.
- First Centre: The first centre, a seven-megawatt facility near Kamloops, is scheduled to open next month. US-based firm Groq will utilize this centre to develop its language processing units (LPUs).
- Groq’s LPUs: These LPUs are designed to accelerate specific computer tasks, particularly those required for large language models (LLMs).
Future Developments
- Additional Facilities: Two more facilities are planned:
- One in Merritt, expected to open later this year.
- Another in Kamloops, projected to be completed by late 2026, in partnership with Thompson Rivers University.
- Larger Centres: Beyond these four initial sites, Bell is developing two larger centres with a combined power consumption exceeding 400 MW, though details on their locations and capacities are still unclear.
Commitment to Sustainability
BCE Inc., the parent company of Bell Canada, aims to provide Canadian businesses with access to high-performance computing services without relying on overseas hosting. All six initial sites will utilize renewable energy sources, such as hydroelectricity, rather than fossil fuels.
Industry Context
- Cloud Services: Many companies increasingly depend on cloud services that often run on non-renewable energy sources abroad, particularly in regions with less stringent environmental regulations.
- Renewable Energy Resources: Glen LeBlanc, vice president and chief technology officer at BCE Inc.’s enterprise division, emphasized Canada’s abundance of renewable energy resources and the company’s commitment to reducing its carbon footprint while ensuring local access for Canadian businesses.
Broader Sustainability Efforts
- Industry Commitments: Many companies, including Amazon Web Services, have made sustainability commitments, such as pledging net-zero emissions by 2040. However, they still rely heavily on non-renewable power sources abroad for cloud services outside North America or Europe.
- Previous Investments: BCE has previously invested heavily in green initiatives, including a $1 billion plan to build fibre optic networks across rural areas using green financing.
Conclusion
As part of efforts to achieve net-zero emissions by 2050 under the Paris Agreement, this initiative marks a significant milestone in the progress toward sustainability goals. While the specifics of the two larger centres remain unclear, their development will likely require substantial investment. The future of business operations, particularly in the tech sector, is increasingly leaning towards sustainable practices, paving the way for a cleaner, greener future.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















