“Why Your Marketing and Business Plans Should be Best Friends” You know how peanut butter feels about jelly, right? That’s precisely how your marketing and business strategies should feel about each other; they yearn for an inseparable bond. On one hand, you’ve got your business plan, the no-nonsense, straight-laced thinker wearing a tailored suit who […]

Understanding the Big Boss’s Influence on Price Points Ever found yourself in the fluorescent glow of the supermarket aisle, staring at a $7 jar of peanut butter, scratching your head and wondering how on earth jungle legumes turned into such a pricey spread? Well, fret no more buddy, the mystery unravels here! It’s time for

Unmasking the Mysteries of Event Promotion Crafting a successful event promotion strategy isn’t akin to deciphering ancient hieroglyphs or solving the Da Vinci Code. Indeed, it’s more like matchmaking; you’re essentially playing Cupid, trying to woo potential attendees with a tantalizing, irresistible proposition. Did we mention you might have to do this while striding on

“The Art of Wooing Other Businesses” Just like in the world of love and romance, the B2B dating game calls for a certain degree of charm, a dash of wit, and a generous helping of perseverance. The cast of this unique play includes prospective suitors (aka businesses looking to sell products or services), and potential

Why Teamwork Makes The Dream Work in Marketing Has anyone ever tried shoving a queen-size mattress up a flight of stairs solo? Didn’t think so. That’s because it’s like trying to juggle an elephant, an opera singer, and a flaming candle, all at once. Not really feasible, right? Marketing is no different. Sometimes, the tasks

Understanding the Dynamic Duo: Sales and Marketing Ever heard of Batman and Robin, the dynamic duo known for their crime solving prowess? Well, the business world has its own version, albeit a lot less caped and a lot more corporate: Sales and Marketing. These two separate yet interdependent entities form the heart and soul of

Understanding the Role of a CMO: It’s Not Just Spreadsheets and Meetings At the top of the corporate game sits the CMO, Chief Marketing Officer, though some may argue they’re more akin to a superstar octopus. You see, unlike its more mundane office-dwelling counterpart, the CMO’s tentacles need to reach into every corner of a

Understanding What Visual Branding Really Means Once upon a time, in a world swarming with businesses fighting tooth and nail for consumers’ attention, a new superhero emerged — Visual Branding! Faster than a quick-scan eye, more powerful than an urgent call to action, and able to leap tall hierarchies of needs in a single bound,

Understanding the Bigness in Big Data Never underestimate the sheer audacity of big data. It’s like your grandmother’s attic full of mysterious old boxes – infinities of information squirreled away, just waiting to cause a sneezing fit. Whether we’ve asked for it or not, the volume of data available today has dwarfed the visions of

The Secret Life of a CMO: Juggling Perception and Reality When you put yourself in the shoes of a Chief Marketing Officer (CMO), life can suddenly take on a resemblance to Cirque Du Soleil. A sight to behold, where you’re seemingly suspended in the air, prepared to handle anything – or so it seems to