Should you include politics in marketing? What impact will it have on your campaigns? Is there a risk of losing business and alienating customers if you do include politics? This article will dive into why politics in marketing can negatively impact your business. We will also give examples of brands that used politics in marketing […]
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Business development growth is a key factor in the success of any business. Companies are always looking for ways to increase their profits, expand their customer base and improve their brand image. One way to do this is to create a healthy competitive environment that encourages the growth of their business development team. In this
Search Engine Optimization (SEO) is not something performed as a blanket approach to website development, it is an individual set of actions performed page by page to suit that page’s particular goals and SEO needs. I like to break up a website into specific and essential pages based on the keyword terms we have identified
Ten Search Engine Optimization Mistakes Read More »
Speak to almost any self-employed professional and most of them will say that they love their job but don’t care much for selling their services. Here’s some advice to help all those reluctant professionals who need to sell to clients. A powerful presentation can mean the difference between securing a contract and losing one. Always
4 Expert Steps for Selling Professional Services Read More »
Have you ever felt that your life was a conveyor belt of …. Go to school, graduate, get an excellent job with a good company, accumulate retirement savings, and use these to do everything you’d ever wanted to during your retirement? If that’s what you’ve grown up expecting, you may be in for a big
Starting Business: Are you living the Greatest Lie? Read More »
Plenty of companies have a marketing budget and staff. Leads come in slowly and are not of good quality. One recommendation is to shift to responsible accountable direct marketing. Accurate data can be gathered from each lead generation process. A lead database, which tracks the lead source and lead process, can report precisely how campaigns
Marketing Systems that Work Read More »
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don’t, your marketing could be missing the mark, and you could be
Customers: The Key To Successful Marketing Read More »
According to the Center for Connected Health Policy, Telehealth is a broad term that encompasses all the tactics and technologies to enhance virtual medical, health, and educational services. 2020 has been the most tectonic year for telehealth up till now. After the recent COVID-19 outbreak, we can not stress more on the urgency of telemedicine
Best Marketing Strategies for Telehealth Services Read More »
Marketing campaigns cannot survive if they are boring. Every day more than three thousand marketing messages are reaching out to the customers, which is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Energetic, creative, confident, and exciting are the
Make Your Marketing Campaigns Appealing Read More »
People have been writing a sales letter since time immemorial. Originally, letters where meant for exchanging personal notes to and from people of various distance. As time evolved, the letter has accumulated different interesting functions, and perhaps the most interesting function of all is its value in business. The prime example of letters used in
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