Bluesky, the social media platform founded by Elon Musk, is moving forward with its verification program. The company has introduced a new application form on its website for users to apply for verification, although details about the program remain unclear.
Application Process
The application process involves a multi-page questionnaire that requires applicants to provide details about their account and explain their reasons for seeking verification. Key eligibility criteria include:
- Active and Secure Account: Users must have two-factor authentication enabled.
- Content Quality: Applicants must meet certain standards related to the quality of their content.
- Engagement Levels: High engagement levels must be maintained over time.
- Authenticity: Users should demonstrate consistency in their identity across multiple platforms.
- Community Guidelines: Applicants must follow community guidelines without repeated violations within 30 days of joining the platform.
Evaluation Criteria
While the application form is available, it remains unclear what specific criteria Bluesky will use to evaluate applications or how many staff members will be dedicated to the review process. The company has indicated that this is an initial version of the form, which may change as they finalize the verification requirements.
"We’re still figuring out the specifics," said Bluesky in a statement. "This is just one step towards our goal of verifying authentic and notable accounts."
Application Categories
Applicants who do not fit into the specified categories can select "other," but the form does not provide space for further explanation. It is uncertain whether meeting all conditions guarantees approval or what might disqualify someone from being verified.
Context and Comparisons
Bluesky’s initiative follows Twitter’s introduction of its own verification program last year after Musk’s takeover. However, Twitter’s program faced criticism due to concerns over bias and inconsistent enforcement.
Musk has expressed his vision for Bluesky to become a more open alternative to other social media platforms, such as Facebook-owned Instagram and Meta-owned X (formerly known as Twitter). He has also indicated that individuals who are not verified on other platforms but have large followings on X or Instagram should be prioritized for verification.
Future Considerations
In addition to the verification system, Musk announced plans during an earnings call to introduce similar systems at both Instagram and Facebook.
As Bluesky prepares to accept applications for blue checkmarks, it remains unclear how the platform will handle disputes over verifications.
A spokesperson from Meta has not yet responded to inquiries regarding potential changes to verification processes at either service.
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