Understanding the Big Cheese of Marketing Ever wondered why marketers prance around like ringmasters of a circus, constantly bragging about their latest stint? Well, we ought to give them a break; after all, they are the Big Cheese. As a Chief Marketing Officer (CMO), they walk on the tightrope between getting attention and getting profits. […]
The CMO’s Role in Company Culture Read More »
Understanding What Visual Branding Really Means Once upon a time, in a world swarming with businesses fighting tooth and nail for consumers’ attention, a new superhero emerged — Visual Branding! Faster than a quick-scan eye, more powerful than an urgent call to action, and able to leap tall hierarchies of needs in a single bound,
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Understanding the Bigness in Big Data Never underestimate the sheer audacity of big data. It’s like your grandmother’s attic full of mysterious old boxes – infinities of information squirreled away, just waiting to cause a sneezing fit. Whether we’ve asked for it or not, the volume of data available today has dwarfed the visions of
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“Understanding the C-Suite’s Impact on Marketing Decisions” In the hallowed hallways of corporate giants, the C-Suite can often be likened to a high-stakes game of chess. With all these executives contemplating their next masterstroke, it’s a wonder the office does not echo with the constant hum of brains whirring. Even then, one would not be
The CMO’s Role in Selecting Marketing Channels Read More »
“Why Your Marketing and Business Plans Should be Best Friends” You know how peanut butter feels about jelly, right? That’s precisely how your marketing and business strategies should feel about each other; they yearn for an inseparable bond. On one hand, you’ve got your business plan, the no-nonsense, straight-laced thinker wearing a tailored suit who
Aligning Marketing with Overall Business Strategy Read More »
“Deciphering the Mysteries of High-Quality Content” Well, buckle up, because you’re about to embark on a thrilling adventure! Welcome to the enigmatic world of slaying the dragon of low-quality content and unveiling the mystery of the knight in shining armor – high-quality content. If you’ve been pushing the ‘more is better’ strategy, it’s time to
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Understanding the Role of a CMO: It’s Not Just Spreadsheets and Meetings At the top of the corporate game sits the CMO, Chief Marketing Officer, though some may argue they’re more akin to a superstar octopus. You see, unlike its more mundane office-dwelling counterpart, the CMO’s tentacles need to reach into every corner of a
Developing a Personal Voice as a CMO Read More »
Why Being the Rainbow Unicorn in the Room Matters Distinctiveness is the secret ingredient to your magic potion. People tend to consider a riot of colors as a cheerful celebration, not eye-straining. Think about it, if everyone adheres to the plain vanilla standard, a scenario far from being the rainbow unicorn, wouldn’t life be an
Leadership in Diversity and Inclusion Efforts in Marketing Read More »
The Noble Art of Ethical Business Practices Did you ever hear about the phenomenon known as ‘corporate karma’? Well, hold onto your swivel chairs because we’re about to dive right in! Think of it like the stock market of goodwill; when you buy low into ethical decision making within your corporation, you’re selling high on
Marketing Ethics: Doing Well by Doing Good Read More »
Understanding the Big Boss’s Influence on Price Points Ever found yourself in the fluorescent glow of the supermarket aisle, staring at a $7 jar of peanut butter, scratching your head and wondering how on earth jungle legumes turned into such a pricey spread? Well, fret no more buddy, the mystery unravels here! It’s time for
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