Unmasking the Mysteries of Event Promotion Crafting a successful event promotion strategy isn’t akin to deciphering ancient hieroglyphs or solving the Da Vinci Code. Indeed, it’s more like matchmaking; you’re essentially playing Cupid, trying to woo potential attendees with a tantalizing, irresistible proposition. Did we mention you might have to do this while striding on […]
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“The Art of Wooing Other Businesses” Just like in the world of love and romance, the B2B dating game calls for a certain degree of charm, a dash of wit, and a generous helping of perseverance. The cast of this unique play includes prospective suitors (aka businesses looking to sell products or services), and potential
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“The Viral Phenomenon: Understanding What Makes Content Tick” There’s something peculiar about cat videos nowadays. They have an uncanny ability to scale the tallest digital mountains, reaching our screens, no matter where we are to disrupt our dreary day with a hearty chuckle and an ‘aww’. Yet, when Fluffy’s over-enthusiastic leap and subsequent faceplant garner
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The Secret Life of a CMO: Juggling Perception and Reality When you put yourself in the shoes of a Chief Marketing Officer (CMO), life can suddenly take on a resemblance to Cirque Du Soleil. A sight to behold, where you’re seemingly suspended in the air, prepared to handle anything – or so it seems to
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“Starting Point: The Marketing Basics” Ever heard of the four P’s in marketing? Some might say they stand for Pleasingly Provocative Purple Penguins, but hold onto your hats, because in reality, the P’s are a tad less colorful: Product, Price, Place, and Promotion. This delightful quartet forms the crux of basic marketing, with each P
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Understanding the Dynamic Duo: Sales and Marketing Ever heard of Batman and Robin, the dynamic duo known for their crime solving prowess? Well, the business world has its own version, albeit a lot less caped and a lot more corporate: Sales and Marketing. These two separate yet interdependent entities form the heart and soul of
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The Art of Building Connections: A Guide for the Modern Marketeer Striding into a buzzing conference hall, armed with nothing but a stack of business cards and a turbo-charged caffeine shot, feels eerily similar to entering the Colosseum as a gladiator (minus the wild animals and looming prospect of death, of course). Marketing in the
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The Humbling Journey of a CMO Once upon a time, in a world chock-full of catchy slogans, viral hashtags, and unforgettable jingles, a brave CMO embarked on a thrilling marketing venture. With eyes gleaming with vision and optimism, equipped with a well-delineated marketing strategy and a top-notch team, came the moment they’ve been looking forward
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Understanding the Magic of Marketing Automation When we talk about “magic,” we’re often envisioning a world of spellbound enchantments and fantastical realities that are shaded with a touch of whimsy. But hold onto your wizard hat, because there’s another magical realm that is transforming the mundane into the miraculous, and it’s precisely within your reach.
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Understanding the Digital Playground: A CMO’s Guide Navigating the digital playground can feel eerily similar to that one time you accidentally stumbled into a Zumba class – colorful, energetic and everyone seems to know what they’re doing except for you. It’s a vast and inscrutable expanse, looped with the cries of hashtags pulsing with viral
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