“Understanding the C-Suite’s Impact on Marketing Decisions” In the hallowed hallways of corporate giants, the C-Suite can often be likened to a high-stakes game of chess. With all these executives contemplating their next masterstroke, it’s a wonder the office does not echo with the constant hum of brains whirring. Even then, one would not be […]
The CMO’s Role in Selecting Marketing Channels Read More »
“Why Your Marketing and Business Plans Should be Best Friends” You know how peanut butter feels about jelly, right? That’s precisely how your marketing and business strategies should feel about each other; they yearn for an inseparable bond. On one hand, you’ve got your business plan, the no-nonsense, straight-laced thinker wearing a tailored suit who
Aligning Marketing with Overall Business Strategy Read More »
“Deciphering the Mysteries of High-Quality Content” Well, buckle up, because you’re about to embark on a thrilling adventure! Welcome to the enigmatic world of slaying the dragon of low-quality content and unveiling the mystery of the knight in shining armor – high-quality content. If you’ve been pushing the ‘more is better’ strategy, it’s time to
Content Marketing: Quality vs. Quantity Read More »
Understanding the Role of a CMO: It’s Not Just Spreadsheets and Meetings At the top of the corporate game sits the CMO, Chief Marketing Officer, though some may argue they’re more akin to a superstar octopus. You see, unlike its more mundane office-dwelling counterpart, the CMO’s tentacles need to reach into every corner of a
Developing a Personal Voice as a CMO Read More »
Why Being the Rainbow Unicorn in the Room Matters Distinctiveness is the secret ingredient to your magic potion. People tend to consider a riot of colors as a cheerful celebration, not eye-straining. Think about it, if everyone adheres to the plain vanilla standard, a scenario far from being the rainbow unicorn, wouldn’t life be an
Leadership in Diversity and Inclusion Efforts in Marketing Read More »
The Noble Art of Ethical Business Practices Did you ever hear about the phenomenon known as ‘corporate karma’? Well, hold onto your swivel chairs because we’re about to dive right in! Think of it like the stock market of goodwill; when you buy low into ethical decision making within your corporation, you’re selling high on
Marketing Ethics: Doing Well by Doing Good Read More »
Understanding the Big Boss’s Influence on Price Points Ever found yourself in the fluorescent glow of the supermarket aisle, staring at a $7 jar of peanut butter, scratching your head and wondering how on earth jungle legumes turned into such a pricey spread? Well, fret no more buddy, the mystery unravels here! It’s time for
The CMO’s Role in Product Pricing Strategies Read More »
Unmasking the Mysteries of Event Promotion Crafting a successful event promotion strategy isn’t akin to deciphering ancient hieroglyphs or solving the Da Vinci Code. Indeed, it’s more like matchmaking; you’re essentially playing Cupid, trying to woo potential attendees with a tantalizing, irresistible proposition. Did we mention you might have to do this while striding on
Effective Event Marketing and Sponsorship Read More »
“The Art of Wooing Other Businesses” Just like in the world of love and romance, the B2B dating game calls for a certain degree of charm, a dash of wit, and a generous helping of perseverance. The cast of this unique play includes prospective suitors (aka businesses looking to sell products or services), and potential
Mastering B2B Marketing Strategies Read More »
“The Viral Phenomenon: Understanding What Makes Content Tick” There’s something peculiar about cat videos nowadays. They have an uncanny ability to scale the tallest digital mountains, reaching our screens, no matter where we are to disrupt our dreary day with a hearty chuckle and an ‘aww’. Yet, when Fluffy’s over-enthusiastic leap and subsequent faceplant garner
How to Create Viral Marketing Campaigns Read More »
