Deliveroo has launched a drone delivery service in Ireland, marking a significant step forward for the company’s mission to bring local food options to customers’ doors. The drones, developed by Irish firm Manna, can travel at speeds of up to 50 miles per hour and deliver food in as little as three minutes.
Trial Details
- The trial will cover a 1.8-mile radius and reach up to 150,000 people.
- This new service aims to be particularly beneficial for suburban and hard-to-reach areas.
Company Statement
According to Carlo Mocci, Chief Business Officer at Deliveroo:
"Our mission is to bring local neighbourhood favourites to as many people’s doors as possible, and constantly raise the bar on the experience and service we provide – so I’m thrilled to launch drone deliveries in Dublin today."
Expansion Plans
- The trial is part of Deliveroo’s efforts to expand its delivery network beyond traditional bike couriers.
- The company plans to expand its offerings within six months.
- There will be no additional fees for partner restaurants or customers using these new options. Deliveroo Plus members will also not incur extra charges.
How It Works
To receive food delivered by drones, customers must:
- Validate their address via the Deliveroo app.
- Ensure there is an open area without overhead obstructions like driveways or gardens.
Once an order is placed, customers can track it like normal orders until it arrives nearby, where they can pick up their meal.
Partnerships and Future Plans
Deliveroo has partnered with several local restaurants, including Nando’s and McDonald’s, for this pilot project. More partnerships are expected within six months, with further expansion planned across Dublin later this year.
Additionally, there are plans for a wider rollout across other European cities, including London, where trials have already taken place since last year.
While the company has not provided exact dates for the wider rollout, it confirmed that it is working closely with regulators across Europe to ensure that its technology meets all safety standards.
Conclusion
Mocci expressed excitement about the progress made so far:
“We’re excited about what we’ve achieved so far – from launching our first restaurant partnerships last year through testing different types of drones – but there’s still much work ahead before we’re able to deploy them widely.”
He added that drone delivery could become a game-changer in reducing congestion caused by cars delivering food, which could also help reduce emissions.
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