Duolingo, the popular language learning app, has deleted its Instagram and TikTok accounts in response to criticism over its decision to lay off hundreds of contractors and freeze hiring due to the introduction of AI technology.
Shift to AI-First Strategy
The company’s CEO, Luis von Ahn, announced in April that Duolingo would be transitioning to an "AI-first" strategy, comparing this shift to the company’s previous transition towards mobile development in 2013. Critics argue that this approach prioritizes cost-cutting measures over human expertise and pedagogical knowledge.
User Backlash
Users and creators have widely criticized Duolingo’s decision-making process, with many calling for a boycott of the platform. Notable reactions include:
- TikTok creator @mattgalloway urged his followers to "Permanently cancel Duolingo," citing concerns about job losses.
- Another creator, @jameskirkpatrick, expressed that "The whole thing is just really sad."
Company Response
Duolingo attempted to address criticisms by posting videos on Twitter, but users felt their concerns were not adequately addressed. One video featured an anonymous employee dressed as one half of the Duo owl logo character from Duolingo ads.
According to an anonymous source within the company, the situation escalated after von Ahn’s comments about schools being unnecessary because AI could teach better than humans gained mainstream media attention. This statement sparked widespread outrage among parents who rely on educational services offered through apps like Duolingo.
A spokesperson for Duolingo stated, "We’re experimenting with silence."
Growing Concerns About AI in the Workplace
In recent weeks, there has been increasing concern about how companies are using artificial intelligence (AI) technology, particularly regarding layoffs or job cuts related to AI adoption at major companies such as:
- Google parent Alphabet Inc.
- Microsoft Corp.
- Amazon.com Inc.
- Meta Platforms Inc.
- Salesforce.com Inc.
- Intel Corp.
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