Nowadays, we communicate more and more through Email. We use Email communication to write something to friends, relatives, colleagues or clients. Whomever the recipient of your Email, it is becoming essential that you write Email effectively. As you know, by writing effective Email, you can save your time, another person’s time, and you can win more trust & confidence from the other end.
Give Reply to Email As soon as Possible.
More and more people contact each other through Email. Even if they mention directly or not, they expect prompt responses. One of the studies by Jupiter Research indicates that 35% of customers expect a reply within six hours; an additional 55% expect a response within 24 hours. Though many people focus on response time, content is just as relevant. The same study indicated that the lack of a thorough response (45%) would cause on-line customers to view a company negatively when considering future purchases.
Learn the art of writing Email
Poorly crafted emails will generate additional emails back & forth, which potentially eating up more of your time. Worse, they can drive unnecessary calls to your most costly channel – your phone. And at that point, customers are bound to be angry and frustrated.
Here are some tips for writing email responses that are both thorough and appropriate:
- Format your reply so that it’s easy to read on a screen. Do not write Emails using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.
- Make sure the subject line is concise and meaningful to the recipient…not just a generic “Response from Marketing Team” But also be careful that it doesn’t look like spam.
- Have one subject per paragraph. Mention this separately by blank lines, so that it’s easy to read and understand.
- Be brief. Use as few words as possible to convey your message. More is not better when It comes to Email. An email is not perceived as an electronic letter.
- Use simple, declarative sentences. Write for a third or fourth-grade audience, particularly if you’re creating templates that are sent automatically. You do not know the education level of your sender or the sender’s level of comfort with the English language.
- Be sensitive to the tone of the original Email. If the sender is upset because of an error on Your part, acknowledges the error. Clearly state what you are doing to correct the situation.
- Make sure you answer all the questions posed in the original inquiry. A partial answer frustrates the sender and results in additional contacts. It also makes the company sending the response look inept.
- Make it clear what actions you will be taking next and when the writer can expect the next contact from you.
- Please don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original Email…sounds basic, but sometimes people miss obvious info in Email.
- Don’t just tell the sender to go to your web site. In many cases, they have already been to the web site and couldn’t find the answers they were looking for. If you want them to go back to the web site, provide a direct link to the exact information the reader needs.
If you need help with your email marketing campaign then contact Influence Media Solutions in Palm Beach, FL and Fort Collins, CO.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
