Gambling.com Group Limited (GAMB) has experienced fluctuations in its share price in recent months, currently standing at $14.72 as of May 14th. The company’s trailing P/E ratio on the same day was 17.52, according to Yahoo Finance.
Company Overview
As a high-margin, capital-light affiliate marketing company, Gambling.com Group Limited connects online gaming operators with depositing users through its portfolio of over 60 websites. Notable brands within this portfolio include:
- Gambling.com
- Bookies.com
- Casinos.com
Revenue Generation
The company generates revenue primarily through:
- Cost Per Acquisition (CPA): 50% of revenue
- Revenue Share
- Hybrid Models
This diversified business model spans various sectors within the iGaming industry.
Revenue Breakdown
According to Q4 2022 results for GAMB’s peers in the public-facing gambling space:
- iGaming and social casinos account for approximately 62% of GAMB’s revenue.
- Sports betting contributes around 38%.
Industry Challenges
Recent industry-wide changes have impacted several public-facing gambling companies. Notably, Google algorithm updates in late 2023 and early 2024 have negatively affected SEO visibility for gambling companies in the UK and Ireland.
These changes have led to a reset in guidance for several major players, including:
- Flutter Entertainment plc
- Entain Plc
- Rank Group PLC
- Caesars Entertainment Inc.
- DraftKings Inc.
- Penn National Gaming Inc.
- Wynn Resorts Ltd.
This evolving landscape presents both challenges and opportunities for Gambling.com Group Limited as it navigates the competitive iGaming market.

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