Billy Evans, a partner of Theranos founder Elizabeth Holmes, has launched a new startup called Haemanthus. The company’s goal is to deliver human health optimization through blood testing.
Startup Overview
- Haemanthus has begun pitching its idea to investors.
- Reports from The New York Times indicate that two investors were shown the startup’s marketing materials.
- The materials claim that Haemanthus has developed a machine that uses lasers to analyze blood, saliva, and urine samples.
Claims and Verification
- The machine allegedly can detect cancer and infections in these samples.
- However, these claims have not been independently verified by outside experts.
Business Strategy
- Haemanthus plans to start by improving pet health before expanding its services to humans.
- To achieve this goal, the company is seeking more than $50 million in funding.
Background on Theranos
- Theranos was founded by Holmes in 2003 with the aim of developing portable devices for testing diseases using just a few drops of blood from fingers rather than vials drawn from veins at hospitals or clinics.
- However, Theranos’ technology was later found not to work as promised.
- Holmes was convicted on four counts of fraud related to her role at Theranos after being charged with multiple counts, including conspiracy and wire fraud.
Legal Issues
- The company collapsed after it emerged that many tests were conducted on traditional machines rather than on its own proprietary technology as claimed.
- Holmes’ conviction followed her acquittal on four other charges related to conspiracy against an investor who had backed her firm while also lying about his identity as an ex-husband of former U.S. President George W. Bush’s daughter, Barbara Bush.
- Holmes’ lawyers have stated they will appeal all convictions, though no timeline has been provided.
Current Challenges for Evans
- Billy Evans faces civil lawsuits filed by former employees who claim he knew about problems with Theranos’ technology but failed to report them or take action.
- Evans declined to comment when asked if he knew anything about any issues with Haemanthus’s technology.
Company Statement
A spokesperson for Haemanthus stated:
“We are excited about our mission and we believe our products will make a real difference in people’s lives.”
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
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Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
