Jony Ive, the designer behind Apple’s iconic products, is joining forces with OpenAI to develop AI-powered hardware. The collaboration will see his design firm, io, merge with the artificial intelligence company in a $6.4 billion deal.
Key Details of the Collaboration
-
Role of Jony Ive:
- Ive will provide guidance on the design of OpenAI’s hardware products.
- He will oversee the development of new AI-powered computers.
-
OpenAI’s Statement:
- An OpenAI spokesperson expressed excitement about bringing Jony on board, highlighting that his expertise in design and innovation will be invaluable in pushing the boundaries of AI.
Industry Context
Several startups have attempted to create consumer devices powered by artificial intelligence but have yet to achieve significant success. This lack of traction has raised concerns among tech giants like Apple.
Insights from Apple Executive
- Eddy Cue’s Perspective:
- Eddy Cue, an executive at Apple overseeing its services business, believes that if current trends continue, AI devices could replace iPhones within 10 years.
- He noted that it is still early days for this technology, as stated in an interview with Bloomberg News.
Significance of the Partnership
The partnership between Jony Ive and OpenAI marks a significant step into uncharted territory for both companies. They aim to develop innovative hardware products powered by artificial intelligence.
Development Focus
- New Computers:
- Ive will lead development efforts for new computers that utilize artificial intelligence.
- He will work closely with other teams across io to ensure that all aspects of these new technologies are fully integrated into their overall vision for future generations of computing systems.
OpenAI’s Vision
OpenAI aims to revolutionize technology through its work in developing advanced computer systems using machine learning algorithms. These algorithms allow machines to learn from data without being explicitly programmed on how to behave or make decisions based on patterns within large datasets.
Future Outlook
No further information is available regarding how long it may take before these new technologies become widely available or commercially used.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















