Lake Dawson, a former NFL wide receiver and current Buffalo Bills senior executive, has joined Oklahoma’s front office. He will be working alongside:
- Assistant General Manager Taylor Redd
- Director of High School Scouting Kale Pearson
- Assistant Director of College Scouting Charlie Parkinson
- Player Personnel Staffer Stacey Ford
- Other personnel
Experience and Background
Dawson brings a wealth of experience to his new role:
- Buffalo Bills: Hired in 2017 as Assistant Director of College Scouting.
- Seattle Seahawks: Worked from 2001-2006 in various personnel roles.
- Cleveland Browns: Spent four years prior to joining the Seahawks.
- Tennessee Titans: Eight seasons under Jon Robinson.
His diverse background in different capacities within NFL teams will likely be valuable as he takes on his new role at Oklahoma.
Oklahoma’s Front Office Strategy
The addition of Dawson is part of a larger effort by Oklahoma to build its front office staff. The team has been actively recruiting top talent from around the country to improve its football program.
A source noted that "it’s not just about getting guys who are good scouts," but rather finding individuals who can "help you make better decisions." This indicates that Oklahoma is seeking expertise beyond traditional scouting.
Impact on Oklahoma’s Football Program
Dawson’s hiring is seen as a positive development for Oklahoma’s football program. His experience and expertise will likely aid the team in:
- Identifying top talent
- Making informed decisions about roster construction
However, it remains to be seen how effective Dawson will be in his new role. As one source mentioned, "you don’t know how well someone is going to do until they’re actually doing it." There are risks associated with bringing on someone new without extensive experience working directly under Lincoln Riley or Brent Venables.
Conclusion
Ultimately, only time will tell if Lake Dawson can make an impact at Oklahoma. Given his extensive experience working within NFL teams and his background as a scout for several organizations, including the Cleveland Browns, Seattle Seahawks, and Tennessee Titans, he appears well-equipped for this challenge.
Related News
- Former LSU defensive line coach Kevin Steele has been hired by Clemson.
- Former Florida State defensive coordinator Adam Fuller has been hired by Georgia Tech.
- Former Alabama tight ends coach Joe Lunardi has been hired by Texas A&M.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















