Luke Littler, a 16-year-old darts player known as "Lightning," made headlines in December and January after reaching the final of the 2024 World Darts Championship. The event, held at Alexandra Palace in London, was broadcast on television and streamed online, introducing Littler to a wider audience beyond the darts community.
Championship Highlights
- Littler’s impressive performance earned him a spot in the final against world number one Luke Humphries.
- He ultimately lost with a score of seven sets to four, but his achievement marked a significant milestone:
- Youngest world finalist at 16 years and 347 days.
Growing Popularity
As Littler progressed through the competition, his popularity soared on social media. His following increased significantly on platforms such as Instagram and TikTok, reflecting his growing fan base.
Interest in Football
In addition to his darts career, Littler has developed an interest in football:
- He has become an avid Manchester United fan and attended several matches as a guest.
- Notable moments include:
- Meeting Sir Alex Ferguson at a match against Liverpool at Anfield last season.
- Visiting Old Trafford’s training ground, where he played darts against some of the players, including Tom Lawrence, who is now with Sheffield Wednesday after being released by United earlier this year.
Recent Experiences
In March 2024, Littler was invited into Tottenham midfielder James Maddison’s box for an FA Cup quarter-final tie between Spurs and Sheffield Wednesday at Bramall Lane Stadium in South Yorkshire.
Additionally, earlier this month (June), he had the opportunity to drive around Silverstone circuit with Formula One driver Lando Norris, where they played some darts together during their time off from racing duties.
Stadium Renaming
Warrington Wolves renamed their stadium "The Luke ‘Lightning’ Stadium" earlier this year when they hosted Hull KR in April, further solidifying Littler’s status as a rising star in the sports world.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















