Marketing campaigns cannot survive if they are boring. Every day more than three thousand marketing messages are reaching out to the customers, which is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Energetic, creative, confident, and exciting are the key factors that a message should have, as that will embed it into the customer’s thinking, and he remembers it for a longer time. The customer should feel empowered and should think of taking some action right away. For instance, Nike’s catch line is Just do it, and it’s a line that has such a significant impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is evident that by adding certain features, the marketing appeal can be multiplied.
Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means, and as one of the famous saying goes, “a picture speaks a thousand words.” So, the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company’s website. This not only brings the customers close but also strengthens the relationship.
Different colors depict different types of emotions. Messages can be delivered to people suing colors, and meaning can be added to it. Red and blue are colors liked by aggressive shoppers, whereas yellow can catch good attention from the onlookers. Green reflects health, money, and nourishment so that it can be used in food advertisements. Black means strength and power; that is why Jaguar has used it on its website background and advertisement. Wealth and royalty mean purple. Colors used on business cards can also be used to attract customers. But the colors should be carefully played with, and too much can be distracting. Professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message. On websites, fonts can be added, which change colors and graphics that move.
There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly. To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching, and a rapport can be immediately developed with the visitor. Like Adidas’ website opens with a video that truly fits their punch line, Impossible is nothing.
Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.
Just listing the benefits is not enough. Customers want more, and they want their needs to be met. Like if some is thinking of buying a piece of exercise equipment, don’t just say that the machine has a display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So, convey exactly why the customer should use the product, be more precise.
Uniqueness is the most significant key factor. The products and services should be unique, but the marketing campaigns should also be unique. Not only will the effort be appreciated, but also the impression will be everlasting. Once the faith of customers is gained, they will be like a free walking advertisement and will spread the word to their friends and acquaintances like anything.
Mark Lamplugh is a fourth-generation former firefighter holding rank of Captain and sits on the executive team as Chief Marketing Officer for Atlas Health Group. Atlas Health group operates Satori Behavioral Health, Silicon Beach Treatment Center, and Detox LA based in Los Angeles, California.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
