The Trump administration has released a draft guidance outlining the third round of Medicare drug price negotiations, targeting both prescription drugs covered under Medicare Part D and medications administered in a doctor’s office or hospital under Medicare Part B. According to the Centers for Medicare & Medicaid Services (CMS), 15 drugs will be eligible for negotiation by February 2026, with new negotiated prices taking effect in 2028. This marks the first time CMS will negotiate prices on behalf of beneficiaries receiving treatments through Part B.
Key Changes and Considerations
The draft guidance outlines several key changes and considerations for future rounds of pharmaceutical cost-cutting negotiations:
- Eligible Drugs: The third round will target both prescription drugs covered under Medicare Part D and medications administered in a doctor’s office or hospital under Medicare Part B.
- Negotiation Timeline: New negotiated prices will take effect in 2028.
- Renegotiation: Previously agreed-upon prices may be renegotiated if they have gained approval from regulators since their initial agreement or have experienced changes in monopoly status.
- Public Feedback: CMS is soliciting public feedback on various aspects related to determining an initial offer price for a drug, including profit margins and factors influencing negotiation strategies.
- International Reference Pricing Benchmarks: The agency is considering allowing some flexibility when setting targets based on international reference pricing benchmarks.
- Biologic Medicines: Manufacturers can avoid participating until after their products have been sold commercially outside the US market without competition from similar products produced elsewhere within three years after launch; however, this period has been extended indefinitely unless lawmakers intervene again next year.
Additional Developments
In other news, UnitedHealth Group Chairman Stephen Hemsley has returned as interim chief executive officer following Andrew Witty’s resignation amid challenges faced by UnitedHealthcare, including disappointing quarterly results and increased scrutiny surrounding its business practices.
Separately, OpenAI has introduced HealthBench, an evaluation tool designed specifically to assess artificial intelligence models’ performance across diverse healthcare scenarios, ranging from routine check-ups to emergency situations requiring immediate attention.
These developments come as part of ongoing efforts to address rising healthcare costs and improve access to affordable medication options for millions of Americans enrolled in Medicare programs.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















