Microsoft is enhancing its search engine, Bing, with new AI-powered features that enable users to create images and videos directly within the platform. This initiative reflects the company’s significant investment in artificial intelligence (AI) research and development, aiming to make AI more accessible to consumers.
Key Features
Copilot Search
- Introduction: Launched in April 2023, Copilot Search utilizes AI to assist users in finding information on the web.
- Functionality: It provides more accurate and relevant search results by understanding natural language queries, allowing Bing to handle complex queries and deliver detailed answers.
Bing Video Creator
- Overview: This tool allows users to create short videos using AI on both mobile and desktop versions of Bing.
- Access: Users can access this feature by opening the Bing app or typing "Create a video of…" into the search bar.
- Creation Process:
- Users are encouraged to provide detailed context for their desired video.
- Video length is set at 5 seconds in a 9:16 format, with support for 16:9 format expected in the future.
- Users can queue up to three video creations at a time but must wait for all to finish generating before downloading.
- File Management: Generated videos can be shared via link-sharing services like Facebook Messenger or Twitter direct messages. However, these temporary files will disappear after 90 days unless saved manually.
Conclusion
The introduction of these features underscores Microsoft’s commitment to making AI user-friendly and accessible. By empowering users to create content directly within Bing, Microsoft showcases its capabilities in AI research and development.
Future Outlook
Microsoft has not announced any plans for monetizing this service beyond existing ad revenue from searches. As technology continues to evolve rapidly, we can anticipate many exciting developments in the coming years.
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