Microsoft’s AI security chief, Neta Haiby, faced criticism when she revealed a confidential Teams chat during the Microsoft Build conference. The chat disclosed plans for Walmart to collaborate with Microsoft on deploying AI tools.
Key Points from the Incident
-
Internal Concerns: The partnership was highlighted in an internal message from Leigh Samons, a principal cloud solution architect at Microsoft. He expressed concerns about one of Walmart’s tools being "overly powerful" and needing guardrails.
-
Walmart’s Enthusiasm: A "distinguished" AI engineer at Walmart stated, "Microsoft is WAY ahead of Google with AI Security. We are excited to go down this path with you."
-
Protests at the Conference: The presentation was interrupted by protesters from the No Azure for Apartheid group, who disrupted various events throughout the conference, including Haiby’s session on best security practices.
-
Targeting Microsoft Leadership: Protesters specifically called out Sarah Bird, Microsoft’s head of responsible AI, who was unable to attend due to illness. Hossam Nasr, an organizer from No Azure for Apartheid, accused her of "whitewashing crimes committed here."
-
Disruption of Keynote Speech: Another protester interrupted a speech by Jay Parikh, head of the CoreAI unit, stating, "Jay, you’re complicit in genocide happening in Gaza… my people are suffering because of you… how dare you talk about AI when my people are suffering… cut ties with Israel." The protester was subsequently removed without incident.
Context of the Backlash
-
Employee Concerns: Leigh Samons’ concerns about Walmart’s tool reflect sentiments shared by other employees regarding the company’s involvement in the Israeli-Palestinian conflict.
-
Legislative Action: In February 2023, President Biden signed an amendment aimed at preventing U.S. aid from funding Israeli military units accused of human rights abuses against Palestinians.
Walmart’s AI Initiative
Walmart launched MyAssistant last summer, designed to assist store associates in summarizing lengthy documents and creating new marketing content. This tool utilizes proprietary data technology and large language models through the Azure OpenAI Service, as detailed in a January press release.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















