A bizarre ad aired during Game 6 of the NBA Finals, showcasing various absurd scenarios and betting options. The fully AI-generated commercial, created by Kalshi, a betting platform that allows users to bet on real-world events with no commission, cost just $2,000 to produce.
The three-minute ad featured five different characters in wild scenarios, including:
- An elderly man carrying a chihuahua while wearing a cowboy hat.
- Someone swimming in a pool of eggs.
- An alien character chugging beer.
According to Kalshi’s CEO Rob Reilly, the company paid less than $2,000 for all four spots combined during the NBA Finals, which is roughly equivalent to the average cost of one 30-second spot, according to AdAge data from last year.
The use of AI-generated content has become increasingly popular on social media platforms like TikTok and Instagram Reels. However, this trend has now extended into mainstream advertising with Kalshi’s recent experiment.
Kalshi collaborated with PJ Accetturo, an ‘AI Filmmaker,’ who worked on creating these ads using Google’s new text-to-video generator, Veo 3. Accetturo explained his process:
"I always tell it [Gemini] to return five prompts at a time—any more than that and quality starts slipping."
He used Gemini (Google Cloud Natural Language) along with another tool called LLaMA (Large Language Model Application) to generate initial shots via prompt-based generation. These shots were then pasted into Veo-3, where he assembled the final product using either Capcut or Premiere Pro, depending on complexity.
Accetturo claimed that getting usable clips took around two hundred generations each, though some may have taken longer but still ended up being good enough, before achieving satisfactory results.
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