New York lawmakers have approved a bill that would allow terminally ill patients to end their lives using pharmaceutical drugs, sending the legislation to Governor Kathy Hochul for her signature. This measure, which passed the state Assembly and was already approved by the Senate, would make New York one of 11 states with laws allowing physician-assisted suicide. It has received endorsements from many medical groups and patient advocacy organizations.
Key Provisions of the Bill
- Doctor Confirmation: Two doctors must confirm a patient’s terminal diagnosis and six-month prognosis before prescribing lethal medication.
- Safeguards: The bill includes safeguards against coercion or undue influence from family members or others.
Supporters’ Perspective
Supporters argue that this law will provide individuals with control over their own deaths and alleviate suffering at the end of life. Dr. Mark Rothstein, an associate professor emeritus at the University of Louisville School of Medicine, stated:
"We want people who are dying from cancer or another terminal illness to have choices available so long-term sufferings aren’t prolonged unnecessarily. This isn’t just about helping someone die sooner; it’s really about giving them agency and dignity throughout the entire journey."
Opponents’ Concerns
Opponents of the bill argue that improving palliative care could address many concerns without resorting to euthanasia or assisted suicide. They believe that enhancing care can alleviate suffering without ending lives prematurely. Kathleen Mallett, executive director of Not Dead Yet New York State Advocacy Group, expressed:
"It is not necessary for people to die early because they are suffering. We believe there are other ways to address these issues."
Dr. Timothy Quill, an oncologist who opposes assisted dying laws, emphasized the importance of focusing on quality-of-life treatments rather than options for ending life:
"Physician-assisted suicide undermines efforts to improve care at home. I don’t think we should give up on trying until every single person gets access to first-rate palliative care."
The Role of Palliative Care
Dr. David Gruber highlighted that palliative medicine addresses all aspects of someone’s life when they’re dying, including:
- Physical symptoms: Pain
- Emotional symptoms: Anxiety
- Spiritual symptoms: Fear
- Social symptoms: Isolation
Gruber noted that while challenges in accessing high-quality palliative care exist, prioritizing its development could make it more accessible.
Conclusion
Despite the challenges, advocates remain hopeful that the passage of this bill represents a significant step forward in ensuring terminally ill individuals receive compassionate support during their final stages of life. Diane Rehm, host of NPR’s On Point, remarked:
"Today marks an important milestone towards creating a more humane society where everyone deserves a peaceful, dignified death free from fear and suffering. We urge Governor Hochul to sign the bill into effect immediately, allowing thousands of New Yorkers access to the medical aid-in-dying option."

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















