In a move that could have far-reaching implications for the tech industry, OpenAI has acquired io, the design firm founded by Jony Ive. This deal is reportedly the largest in OpenAI’s history and marks a significant expansion of its creative capabilities.
Key Details of the Acquisition
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Leadership Changes: Jony Ive will assume deep design and creative responsibilities across both OpenAI and io. He will be joined by two key ex-Apple executives:
- Tang Tan: Led teams responsible for iPhone design at Apple before joining io.
- Evans Hankey: Took over as Apple’s top designer before leaving in 2023.
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Market Impact: The partnership between OpenAI and io could put them directly into competition with Apple, which is known to be fiercely protective of its brand identity. Following the announcement of the collaboration, Apple shares fell more than 2%.
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Employee Integration: Regulatory approval is still pending for the acquisition, but once it closes this summer, a total of 55 employees will be working under io’s umbrella at OpenAI. While details about their salaries are scarce, some employees are reportedly making six figures, while others may earn less than $100k annually depending on their role within io’s organization.
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Financial Aspects: OpenAI paid $5 billion worth of stock to acquire io, using equity financing rather than cash or debt for this purchase.
Jony Ive’s Perspective
Jony Ive expressed his enthusiasm for starting anew after three decades spent learning about designing products people love. He stated, "I felt ready to start something new again," reflecting on his decision to join forces with OpenAI through io’s acquisition process.
Implications for Both Companies
The acquisition is seen as a major coup for both companies involved:
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For OpenAI: It represents an opportunity to tap into Ive’s expertise in product design while expanding its reach into new markets.
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For io’s Team: They can continue working together under one roof, now with access to much more resources and funding courtesy of OpenAI.
Future Collaborations
While it remains unclear what specific projects or initiatives these two companies plan on collaborating on moving forward, given their combined expertise and resources, anything seems possible.

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