A 302-pound loggerhead sea turtle, named Pennywise, was brought to the Loggerhead Marinelife Center in Juno Beach after being hit by a boat off Florida’s Atlantic coast. The turtle hospital’s equipment was not large enough to accommodate her size.
Medical Journey
The veterinary team at the Loggerhead Marinelife Center initially took Pennywise to Jupiter Medical Center in hopes of getting a CT scan on a human machine. However, this equipment also proved too small for the massive turtle.
Pennywise was then taken to Palm Beach Equine Clinic in Wellington, where staff used a horse-sized CT scanner designed for equine patients. Heather Barron, chief science officer and veterinarian at Loggerhead, remarked, "And, luckily, the horse-sized machine was big enough to fit this lady through."
Findings from the CT Scan
According to Barron, images from the CT scan revealed that Pennywise is carrying eggs—something that wasn’t known before treatment began. This is significant because loggerheads are an endangered species and often lay multiple clutches during a season.
Discovery and Initial Assessment
Pennywise arrived at the center on Monday after being spotted floating near Port St. Lucie by Inwater Research Group crews conducting research offshore using underwater cameras called submersibles.
Dr. Tom Langley of Inwater Research Group stated that it appeared as though someone may have struck Pennywise with an object such as an anchor or propeller due to blunt force trauma visible on her shell. Further review confirmed evidence consistent with a boat strike injury; however, it remains unclear exactly when this occurred due to limited data points available.
Staff estimated that Pennywise’s injuries were about four weeks old when she arrived—just days shy of nesting season beginning March 1st, according to local wildlife experts.
Additional Context
In addition to Pennywise’s case, the following statistics highlight the ongoing challenges faced by sea turtles:
- A total of 3 turtles have been treated for injuries caused by boats since January.
- The average cost per patient has increased from $2,000 last year.
- Staff estimate they will need $10,000 worth of food alone.
This situation underscores the critical need for awareness and protection of endangered species like the loggerhead sea turtle.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















