Understanding the Connection Between Sales and Customer Relationships Sales teams are often the first point of contact between a business and its potential customers. This initial interaction is more than just a transaction; it sets the tone for the entire customer relationship. A skilled sales professional doesn’t just sell a product or service—they establish trust, […]
Plenty of companies have a marketing budget and staff. Leads come in slowly and are not of good quality. One recommendation is to shift to responsible accountable direct marketing. Accurate data can be gathered from each lead generation process. A lead database, which tracks the lead source and lead process, can report precisely how campaigns
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don’t, your marketing could be missing the mark, and you could be
People have been writing a sales letter since time immemorial. Originally, letters where meant for exchanging personal notes to and from people of various distance. As time evolved, the letter has accumulated different interesting functions, and perhaps the most interesting function of all is its value in business. The prime example of letters used in
