People have been writing a sales letter since time immemorial. Originally, letters where meant for exchanging personal notes to and from people of various distance. As time evolved, the letter has accumulated different interesting functions, and perhaps the most interesting function of all is its value in business. The prime example of letters used in business is the sales letter – a viable tool that opens your business to great expanses in ways that are different from other marketing channels.
Because sales letters have been observed to be quite effective in a lot of businesses, many entrepreneurs have joined the letter-writing bandwagon and created their own sales letters. However, not all sales letters became as effective as their authors had hoped. These letters were often written haphazardly, without proper thought in place. There are certain things needed so that a sales letter could be effective.
Here are some tips to make your sales letter effective:
1. Maintain a Trustworthy Tone – the first thing you want from your sales letter readers is their trust, because once you win their confidence, they will be more willing to transact business with you. A classic way of gaining your readers’ trust is by including testimonials that show that you products or services really work. You may also look for other techniques that would allow your prospects to put confidence in you.
2. Establish Your Credibility – your readers should not only trust you; they should also believe that what you are saying is very much grounded and has a firm basis. You need to tell them how sure you are that your offerings do deliver what they promise. Perhaps you can include case studies or success stories regarding the performance of your products and services. You need to show evidence that you are indeed as good as you say so.
3. Make the Letter Unforgettable – people do not really respond to sales letters immediately, it may take days, months, or even years before a prospect makes the move in response to your sales letter. People might not need your product, or they might not be interested during the time they received your letter. But you must make sure that they would remember your letter when the times comes that they would need your offerings. Include interesting tidbits that would make people easily recall your letter when the time comes.
4. Make it Catchy – while the adage says that one should not judge a book by its cover, people do judge things by their appearances and not so much by their contents. A plain and boring letter would not catch the attention of your readers. You want to make your sales letter pleasing to the eye as it is to the mind. Colors, pictures and other interesting things are indispensable in sales letters. Just do not go overboard and make a chaotic abstract painting out of your letter, otherwise people might find it too distracting to read.
5. Make it Easy for Your Readers – you might gain your readers’ trust, make them believe you, catch their attention or ingrain your letter on their minds. But you also must tell your readers what to do next. You should make it easy for your readers to respond to your sales letter. Give clear instructions on how to contact you using all popular channels whether via email, snail mail, fax, or telephone. Just be sure that all these channels are working well so that you would not lose any prospect and you can easily get back to them.
6. Add Bonuses – people are suckers for freebies and rewards and thus it is usually wise for you to include incentives for responses to your sales letter. Provide special discounts, gifts, or other offers for acting to your sales letter. Better yet, give rewards to the early birds so that people would respond immediately.
7. Personalize – people are very vain, and they usually respond well when they are addressed personally. But avoid using automatic mail merging. People are smarter these days.
A good sales letter can bring your business a long, long way. It may not be long until responses from your prospects begin to pour, allowing your business to boom in no time.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
