President Donald Trump signed a bipartisan bill into law on Monday, joined by First Lady Melania Trump. The legislation aims to combat the spread of artificial intelligence-generated deepfake images and revenge pornography online.
Key Provisions of the Take It Down Act
- Removal of Nonconsensual Imagery: Social media companies are required to develop processes for removing "nonconsensual intimate imagery" within 48 hours of receiving complaints.
- Scope of Imagery: This includes images and videos created using AI technology.
- Stricter Penalties: Individuals who post such images and videos now face up to five years in prison, an increase from the previous three-year maximum penalty under federal law.
Background and Support
- Existing Laws: Most states already have laws criminalizing revenge pornography, but only 20 states have laws specifically covering AI-produced "deepfake" pornography.
- First Lady’s Advocacy: Melania Trump has been a vocal supporter of the Take It Down Act since its introduction last summer. She hosted multiple victims at President Biden’s joint address to Congress in March, highlighting her commitment to combating online exploitation.
Legislative Journey
- Bipartisan Support: The signing of this bipartisan bill marks a significant step forward in addressing revenge pornography and deepfakes online.
- Senator Statements: "This is an important step forward," said Sen. Richard Blumenthal (D-Conn.), one of the co-sponsors. "It’s not just about taking down these terrible pictures; it’s also about holding accountable those who create them."
- Co-sponsors: Senators Blumenthal and Lindsey Graham (R-S.C.) were joined by Reps.-elect Josh Kaul (D-Wis.) and Tom Emmer (R-Minn.) as co-sponsors. The House passed their version unanimously last year.
Requirements for Social Media Companies
- Quarterly Disclosure: In addition to the 48-hour removal requirement, social media companies must disclose how many times they’ve removed non-consensual intimate imagery each quarter.
- Twitter’s Policy Changes: Last month, Twitter announced plans for its own policy change aimed at reducing deepfakes. Users can report any image or video that appears fake or manipulated before or after being shared publicly.
Conclusion
The Take It Down Act represents a significant advancement in the fight against online exploitation, particularly in the context of deepfake technology and revenge pornography. With the support of lawmakers and advocacy from figures like First Lady Melania Trump, this legislation aims to create a safer online environment for all users.

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