As the global economy continues to grapple with the impact of US President Donald Trump’s reciprocal tariffs, businesses are facing a daunting task: adjusting their supply chains in real-time. To stay ahead of the changes, tech firms are turning to artificial intelligence (AI) to analyze the impact of these tariffs and provide critical insights that can help companies navigate this complex landscape.
AI Solutions for Tariff Management
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Salesforce’s AI Tariff Agent:
- Developed an AI tariff agent that can instantly process changes for all 20,000 product categories in the US customs system.
- Utilizes data from the Harmonized Tariff Schedule, a 4,400-page document outlining tariffs on goods imported to the US.
- Eric Loeb, executive vice president of government affairs at Salesforce, states, "The sheer pace and complexity of global tariff changes make it nearly impossible for most businesses to keep up manually."
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Kinaxis’ Machine Learning Technology:
- Manufacturers and distributors are leveraging this technology to assess products and materials, along with external signals such as news articles and macroeconomic data.
- Runs simulations to show potential outcomes if companies switch suppliers or source different components to mitigate higher costs associated with new duties.
- Andrew Bell, Chief Product Officer at Kinaxis, explains, "With that information we can start doing some simulations saying here is a particular part that is in your build material that has a significant tariff if you switched instead using this other part instead what would be overall impact?"
The Role of AI in Business Adaptation
The use of AI presents an alternative for companies struggling with manual adjustments. Zack Kassell, a futurist and former head of OpenAI’s go-to-market strategy, notes, "If you wonder how hard things could get without AI vis-a-vis automation & what would happen in a world where you can’t just employ a bunch of people overnight, AI presents an alternative proposal."
Conclusion
As businesses continue to grapple with the complexities of global trade policies under Mr. Trump’s administration, AI-powered tools like Salesforce’s tariff agent and Kinaxis’ machine learning technology offer critical insights into potential impacts on supply chains, allowing companies to adapt quickly to changing circumstances.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
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Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
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