Large language models, developed by tech giants like OpenAI, Google, and Meta, continue to provide inaccurate information. This issue is not about the potential takeover of humanity but rather the unchecked spread of misinformation through these digital assistants.
The Unregulated Landscape of AI
The field of artificial intelligence remains largely unregulated, leading to a proliferation of false information. Key concerns include:
- Hallucinations: Chatbots and other digital assistants often generate false information or amplify stereotypes.
- Western-Centric Answers: Many responses are biased towards Western perspectives.
In 2023, US law professor Jonathan Turley was falsely accused of sexual harassment by ChatGPT, highlighting the real-world consequences of these inaccuracies.
Inadequate Responses to Misinformation
OpenAI responded to the incident involving Turley by programming ChatGPT to state it cannot respond to questions about him. However, this solution does not address the root problem. Fixing hallucinations after they occur is clearly ineffective.
Limitations of Current Solutions
- Human-in-the-Loop Systems: While these systems involve humans making final decisions when using AIs, they do not resolve the issue of misleading information produced by AIs.
- Post-Hoc Model Alignment: This approach aims to correct hallucinations after training but incurs significant costs, as new data often inherits existing errors from previous versions.
Regulatory Efforts
The European Union passed its Artificial Intelligence Act last year in an effort to lead global regulation in this field. However, it relies heavily on companies self-regulating and does not adequately address key issues surrounding large language models, such as hallucinations and bias.
In summary, the current landscape of AI development raises significant concerns over misinformation, and existing solutions are insufficient to tackle the underlying problems.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
