Self-hosting, a niche practice of running services on one’s own network, has gained traction in recent years. It involves more than just personal computers and networks; it also encompasses applications focused on user privacy. Self-hosting enthusiasts have been drawn to services like Nextcloud, WireGuard VPNs, and Bitwarden password managers as they enable users to manage their digital content without relying on cloud providers.
The Selfh.st Platform
The selfh.st platform offers resources for individuals interested in self-hosting. It was created by Ethan Sholly after he became frustrated with Plex’s decision to increase its subscription prices in March 2023. Plex raised its prices by $5 per month for new subscribers starting April 15th, with existing customers facing price hikes later in the year.
Sholly’s frustration is shared by many users who are turning to self-hosted alternatives to regain control over their digital lives and avoid unexpected price increases.
Advantages of Self-Hosting
One of the main advantages of self-hosting is that it allows users to manage their data locally, rather than storing it remotely on servers owned by third-party companies. This is particularly important for sensitive information such as:
- Financial data
- Personal communications
However, setting up a home server can be daunting for those unfamiliar with networking concepts or lacking experience in managing complex systems.
User-Friendly Solutions
To help bridge this gap, platforms like Nextcloud offer easy-to-use interfaces that simplify the process of setting up and managing servers. Users can utilize pre-built images available through platforms like Docker Hub.
Nextcloud provides:
- Access controls
- Encryption features via plugins (e.g., OpenID Connect support through Keycloak integration for authentication)
- An integrated file manager called Files app for accessing files across all devices connected through the local network
Flexibility and Control
Another advantage of self-hosting is the greater flexibility it offers compared to traditional cloud services from companies like Google Drive, Dropbox, and OneDrive. For instance, if you want to change how much space each user is allocated, you can simply adjust settings within your server configuration rather than contacting customer support every time a change is needed.
Many users also find peace of mind knowing exactly where their data resides, unlike some popular streaming apps whose infrastructure may change frequently due to unforeseen circumstances.
Conclusion
The rise of self-hosting has been fueled by growing concerns about the security risks associated with relying solely on cloud-based services provided by large corporations. As more individuals seek to regain control over their digital lives, self-hosting presents a viable alternative that prioritizes user privacy and data management.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com
