TikTok has launched a new feature called AI Alive, which enables users to transform static photos into short-form videos with movement and creative effects. This feature utilizes artificial intelligence (AI) to animate photos and create captivating stories for the user’s community.
How to Access AI Alive
To access AI Alive, users must:
- Navigate to the Story Camera by tapping the blue plus sign on their profile image at the top left of the Inbox page.
- Enable AI Alive by clicking on a button located at the top right corner of their screen.
Once enabled, users can:
- Select a single photo or choose one first before activating AI Alive from within it.
- Type in how they want their photo to change after selecting it.
Customization Options
Users have various options for customizing their animated photos, such as:
- Making themselves dance
- Winking
After selecting an option, the tool counts down until completion, resulting in an animated version of the original picture that looks surprisingly realistic given its algorithmic origins.
Moderation and Safety
According to TikTok’s blog post, moderation technology reviews both uploaded photos along with written prompts used for generating videos, as well as the actual videos themselves before they are shown back on creator accounts. This suggests that there should be minimal chance of uploading inappropriate content through this method unless it is very subtle.
Addressing Concerns About Deepfakes
The launch of AI Alive comes amid growing concerns about deepfakes and other forms of manipulated media on social media platforms like TikTok and Meta-owned Instagram Reels. In related news, TikTok has been working closely with researchers from various institutions, including MIT CSAIL, who are developing new methods for detecting deepfakes using machine learning algorithms that analyze images frame-by-frame rather than relying solely on audio cues like lip syncing.
The company has also announced plans to expand its moderation technology beyond just reviewing uploaded content, but also analyzing what creators are writing when generating video using text-to-video tools. This move is seen as a step towards creating more transparency around how these tools work and ensuring that they are used responsibly.
Conclusion
As social media continues to evolve, it will be interesting to see how companies like TikTok balance innovation with safety and security concerns. For now, the launch of AI Alive marks an exciting development in the world of digital storytelling.
I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
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Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
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