A 3-month-old infant died at an illegal day care in central California, authorities reported on Sunday. The incident occurred on Saturday at a home in Royal Oaks, according to the Monterey County Sheriff’s Office. Deputies responded to the scene around 10:30 a.m. after receiving reports of a baby not breathing.
"We are deeply saddened by this tragic event," said sheriff’s officials in a statement. The child was pronounced dead at Natividad Medical Center, and an investigation into the circumstances surrounding the death is ongoing.
Details of the Incident
- Up to 30 children were inside the residence near Watsonville when deputies arrived.
- The home had been operating as an unlicensed day care for months and was shut down by state regulators last week after complaints from neighbors and parents about overcrowding and poor conditions.
Complaints and Concerns
Monterey County Supervisor Luis Alejo reported receiving complaints from multiple families regarding the facility:
- Claims of overcrowding with too many children being cared for by one person.
- Safety issues, including:
- Broken glass on floors.
- Lack of working fire extinguishers or smoke detectors in areas where children slept or played.
Alejo visited a family living next door and noted that while he did not see signs of abuse or neglect, he felt it was necessary for state regulators to investigate further due to the numerous red flags raised by families.
Licensing Issues
State licensing records indicate that no licenses have been issued since January 2022. However, Alejo mentioned, "We do have evidence showing there were licensed caregivers present within those premises," when asked if anyone besides one woman worked there full-time.
Conclusion
This incident highlights the serious concerns over unregulated childcare facilities across California. Without proper oversight and regulation, vulnerable young lives are at risk. It is crucial to ensure adequate staffing ratios per child age group to provide the quality attention needed throughout each day.

I’m Mark W. Lamplugh Jr., a visionary Chief Executive Officer, Board Member, and best-selling Author with over 25 years of experience driving significant revenue growth and optimizing ROI across the healthcare, wellness, and media industries. Throughout my career, I’ve consistently transformed underperforming operations into thriving ventures by building top-tier marketing organizations, implementing data-driven strategies, and leading transformational change. My empathetic, collaborative, and adaptable leadership style has allowed me to cultivate inclusive cultures of innovation, develop and retain top talent, and forge strong partnerships that fuel organizational success.
Adept in executive leadership, strategic business planning, and brand and marketing strategy, I have a proven track record of boosting annual revenues—achieving up to $1.3B in oncology over three years and generating $360M in mental health initiatives. My approach combines strategic vision with hands-on execution, as evidenced by my success in launching innovative facilities, expanding services for addiction and mental health care, and enhancing organizational brand visibility. As author of “The AI Marketing Playbook,” I contribute thought leadership on the integration of artificial intelligence in marketing, a role that showcases my commitment to staying at the forefront of industry innovation.
I also bring my insights and expertise to a broad audience as the host of cable tv & global streaming of “Street Level Marketing Show,” while my writing has been featured in major publications such as Entrepreneur, Business.com, The Startup, and Kivo Daily. Whether I’m implementing targeted digital marketing campaigns that engage over a million individuals monthly or overseeing multi-million dollar budgets to maximize return on investment, I approach every challenge with a combination of strategic planning, creative problem-solving, and unwavering dedication. Above all, I am passionate about expanding access to high-quality addiction and mental health care through innovative solutions that drive both patient outcomes and organizational growth.
Mark serves on the board of One World for Life, National Fire Heritage Center, and the Institute for Responder Wellness.
Mark (https://marklamplugh.com) is one of the top marketing executives in the United States and has revolutionized how companies reach potential clients thru influence, SEO, social, PR, and traditional marketing. His expertise in Marketing, Social Media, Digital Marketing, and Public Relations has generated millions of dollars in revenue for several national companies. Mark documents many of his techniques in his book “Beginners Guide to Social & Digital Media.” and “Marketing Playbook for Social Media,” which was named the top 100 social media marketing books of all time by Book Authority. He’s also a professional advocate for the behavioral and mental health of firefighters and other first responders. Marks articles have been published in Better Marketing, Startup Magazine, Social Media Today, Kivo Daily, Biz Catalyst 360, Fire Engineering, Firehouse Magazine, and several others.
One of his companies, niches, are marketing products and services to the public safety industry and their employees, specifically mental & behavioral health services. He can be reached for comment at ceo@influencemediasolutions.com
23,000 #1 Connections, 40,000,000 US B2B Contacts and 300,000,000 B2b/B2C email contacts as well as 1,000,000+ monthly social media reach. https://marklamplugh.com





















